Sales/BDM - Audio Visual

Aerials Ltd; United Kingdom; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Holiday entitlement

Company vehicle

Company phone provided

Company laptop provided

Commission structure

Job summary

Aerials Ltd is seeking a proactive Sales/BDM to grow the Audio Visual division across London and the South East. You will develop new business, manage client relationships, and convert opportunities into orders while upholding top customer service standards.

The role requires 3–5 years in sales or BD, strong AV knowledge, and the ability to present to clients and manage a tender process. Company vehicle or car allowance provided, with field-based duties and generous commission opportunities.

Qualifications

• Experience in a Sales or Business Development role (3–5 years+).
• Knowledge of Audio Visual systems or proven track record selling technical solutions.
• Confident presenting to clients and handling technical conversations.

Responsibilities

• Generate new sales opportunities and build an AV sales pipeline.
• Convert inbound enquiries into quotations and orders.
• Meet clients on site or remotely to understand requirements and propose solutions.

Skills

Sales experience

Business development

Audio Visual knowledge

CRM software

Stakeholder management

Proposals & quotations

Driving licence

Education

Sales qualification

Higher education / degree

Tools

CRM software

MS Excel

Job description

We are small family run business who offer specialist system design, supply installation and maintenance services. We are seeking a Sales/BDM - Audio Visual on a Full time basis, to support the growth of our Audio Visual division by developing new business opportunities and managing client relationships across London and the South east.

Our AV services may include (depending on project requirements):

Commercial Displays & Digital Signage

AV Cabling & Infrastructure

Meeting Room / Boardroom AV

Control Systems

Reporting to the Operations Manager successful candidates will ultimately be responsible for generating new enquiries, building a strong sales pipeline, and converting opportunities into confirmed orders while maintaining our high standards of customer service.

We are looking for an energetic and confident individual who is ready to take on a new challenge and work within a growing team of professionals.

Key Areas of Responsibility

• Proactively generating new sales opportunities and building an AV sales pipeline
• Managing inbound enquiries and converting leads into quotations and orders
• Meeting clients on site or remotely to understand requirements and propose solutions
• Working with internal teams to produce accurate quotations and scopes of work
• Liaising with suppliers and manufacturers to support pricing, availability and specification
• Updating CRM and sales activity records accurately (including SIMPRO where applicable)
• Providing regular pipeline updates and forecasting to management
• Supporting tender responses and project bid submissions where required
• Building strong relationships with clients, consultants, main contractors and site teams
• Ensuring a professional handover of sold work into operations for delivery
• Provide excellent Customer Service to exceed the expectations and requirements of both the internal and external customers, establishing and maintaining effective relationships with customers.

Key Performance Indicators (KPI’s)

• New opportunities created and pipeline value
• Conversion rate from enquiry to order
• Monthly/quarterly sales targets
• Customer Satisfaction
• Developing strong and effective relationships with internal staff & customers

Required Attitude & Work Ethic

• Strong attention to detail and organisational skills
• Excellent interpersonal & communication skills
• Ability to remain effective even when working under pressure
• Ability to handle sensitive and confidential information
• A driven and optimistic team player
• Critical thinking and problem-solving skills
• Honesty, Integrity and reliability
• Flexibility in approach and outlook when the situation demands

Required Experience, Knowledge & Skills

• Experience working in a similar Sales or Business Development role (minimum 3-5 years+)
• Strong knowledge of Audio Visual systems and solutions (or proven track record selling technical systems)
• Confidence presenting to clients and handling technical conversations professionally
• Ability to manage a pipeline and prioritise sales activity effectively
• Good written skills for quotations, emails and tender responses
• Proficiency with basic computing functions (Excel, email, CRM systems)
• Experience working with construction industry clients or contractors (preferred)

Expected Qualifications

• A recognised Sales qualification and/or relevant higher education (e.g. Level 3+ Sales qualification, HNC/HND, Degree or equivalent)
• Evidence of continued professional development within Sales, Audio Visual or a related technical sector
• Relevant AV manufacturer training and accreditations (preferred)
• Full UK driving licence (preferred)

Candidates with formal AV industry certifications and manufacturer training (for example in displays, control systems, conferencing, or digital signage) will be at an advantage.

Future Developments and Opportunities

Training and supervision would be provided but it is expected that the successful candidate would continually increase their market and technical competence on their own initiative.

Development from the initial role could be driven by the successful candidate as the company grows to progress to Senior BDM, Sales Manager and Management roles.

What's on Offer

This is a Full time field based position working primarily in London and the South east.

Working hours to be 8am-5pm Monday to Friday although some flexibility may be required.

• 20 days holiday + Bank Holidays + extra day for birthday
• Car allowance or Company Vehicle (depending on role level)
• Company Phone Provided
• Company Laptop Provided
• Commission structure (Sliding scale. Unlimited earning potential)