Automotive Marketing & Customer Experience Lead

COREcruitment Ltd; Reading; On-site; GBP 90,000 - 120,000; Full time

Job summary

COREcruitment Ltd. is seeking a commercially minded Head of Marketing Communications in Reading to lead brand, marketing and customer experience strategy. The role focuses on strengthening brand awareness, customer engagement and consistent experiences across all touchpoints.

Reporting to the Director of Strategy and Communications, you will work with senior leadership to drive growth, loyalty and commercial objectives using data-driven insights and market trends.

Qualifications

• Senior marketing professional with Head of Marketing level experience.
• Experience in automotive sector is essential.
• Strong background in brand, strategy and customer experience.

Responsibilities

• Lead integrated marketing, brand and customer experience strategy.
• Strengthen brand positioning across channels.
• Identify commercial opportunities with senior leadership to drive growth.
• Improve customer acquisition, engagement, retention and loyalty.
• Analyse customer behaviour and market trends to inform decisions.
• Oversee the customer journey for consistency across touchpoints.
• Champion digital innovation and data-led marketing initiatives.
• Establish KPIs and reporting frameworks to measure effectiveness.
• Promote a customer-focused culture throughout the organisation.

Skills

Brand development

Marketing strategy

Customer experience

Stakeholder engagement

Digital marketing

Analytical skills

Job description

COREcruitment Ltd. is seeking a commercially minded Head of Marketing Communications in Reading to lead brand, marketing and customer experience strategy. The role focuses on strengthening brand awareness, customer engagement and consistent experiences across all touchpoints.

Reporting to the Director of Strategy and Communications, you will work with senior leadership to drive growth, loyalty and commercial objectives using data-driven insights and market trends.