Head of Marketing & Customer Experience - Automotive

COREcruitment Ltd; Swindon; Hybrid; GBP 80,000 - 90,000; Full time

Job summary

COREcruitment Ltd is working with an established automotive sector business to appoint a commercially minded Head of Marketing Communications to lead brand, marketing and customer experience strategy.

This is an exciting opportunity for a forward thinking marketing leader who understands the importance of brand positioning, customer engagement and delivering a consistent experience across every touchpoint.

Qualifications

• Senior marketing leader with experience at Head of Marketing or Marketing Director level.
• Strong background in brand development, customer experience and marketing strategy.
• Proven ability to link marketing to business performance and revenue growth.

Responsibilities

• Lead the development and delivery of an integrated marketing, brand and customer experience strategy.
• Strengthen brand positioning and consistency across all customer channels.
• Collaborate with senior leadership to identify opportunities and drive growth.
• Develop initiatives to improve customer acquisition, engagement, retention and loyalty.
• Analyse customer behaviour and market trends to inform decisions.
• Oversee the customer journey for a consistent, engaging experience.
• Champion digital innovation and data-led marketing.
• Build relationships with internal stakeholders to align marketing with business priorities.
• Establish KPIs and reporting to measure marketing effectiveness and customer satisfaction.
• Act as a brand ambassador promoting a customer-focused culture.

Job description

COREcruitment Ltd is working with an established automotive sector business to appoint a commercially minded Head of Marketing Communications to lead brand, marketing and customer experience strategy.

This is an exciting opportunity for a forward thinking marketing leader who understands the importance of brand positioning, customer engagement and delivering a consistent experience across every touchpoint.