Head of Marketing

Bell Cornwall Recruitment; Birmingham; Hybrid; GBP 55,000 - 65,000; Full time

Benefits offered by this job

Hybrid work

Performance bonus

Job summary

Bell Cornwall Recruitment is seeking an experienced Head of Marketing to lead an integrated marketing strategy for a well-established UK business based in Birmingham. The role combines strategic thinking with hands-on delivery to strengthen brand presence and drive customer acquisition and retention.

The ideal candidate will blend commercial focus with practical execution, overseeing campaigns, content, communications and events across both B2B and B2C markets.

Qualifications

• Seasoned marketing leader with strategic vision and commercial focus.
• Experience driving integrated marketing across B2B and B2C channels.
• Ability to manage budgets, agencies and cross-functional teams.

Responsibilities

• Develop marketing strategy and commercial planning aligned to business growth.
• Lead brand positioning and portfolio management.
• Drive demand generation, customer acquisition and retention strategies.
• Oversee digital content and channel management to maximise reach.
• Coordinate communications, PR and events to raise brand profile.
• Manage team, budget and external agencies to deliver results.

Skills

Marketing strategy

Brand positioning

Demand generation

Customer acquisition

Team leadership

Budget management

Job description

Head of Marketing

Salary: £55,000-£65,000 (dependant on experience)

+ performance related bonus (up to 10% of salary)

Reference: BCR/JC/32595

Location: Birmingham

Hybrid working available - but office presence is required on at least 3 days each week.

Bell Cornwall Recruitment is seeking an experienced and commercially driven Head of Marketing to lead an integrated marketing strategy for a well-established UK business (Group of companies).

This is an excellent opportunity to strengthen brand presence, drive customer acquisition and retention, and support long-term commercial growth. The successful candidate will combine strategic thinking with hands‑on delivery, developing impactful campaigns and communications across both B2B and B2C markets.

Head of Marketing responsibilities (but not limited to):

• Marketing Strategy and Commercial Planning.
• Brand Positioning and Portfolio Management.
• Demand Generation, Customer Acquisition and Retention.
• Digital Content and Channel Management.
• Communications, Public Relations and Events.
• Team, Budget, and Agency Leadership.

The ideal candidate should have:

• Commercial and customer focused skills.
• Strategic thinker and practical operator.
• Clear, persuasive communicator.
• Curious, analytical and willing to test, learn and improve.
• Highly motivated individual.
• High standards of integrity, accuracy and discretion.
• Will be comfortable moving between team discussions, team leadership and direct delivery.

(For the purposes of recruiting for this vacancy Bell Cornwall Recruitment is acting as a recruitment agency. Bell Cornwall Recruitment is an equal opportunities employer who welcomes applications from all age groups)