Head of Marketing

Cast UK Limited; England; Hybrid; GBP 72,000 - 88,000; Full time

Job summary

Cast UK Limited is seeking a commercially focused Head of Marketing in Reading (Hybrid) to lead a full-function marketing team and drive growth. The role reports to the Managing Director and offers a clear path toward Marketing Director.

You will align marketing with commercial objectives to maximise revenue, engagement and customer value. Lead a cross-functional team, shape strategy, and deliver multi-channel campaigns, CRM-driven segmentation, and high-impact events to support business

Qualifications

• Senior marketer with experience leading a team in a B2B environment
• Ability to link marketing activity to revenue and profit growth
• Experience in sales-led organisations and cross-functional collaboration
• Hands-on experience with CRM systems and data-driven campaigns
• Proven track record in developing and mentoring marketing teams
• Comfort influencing senior stakeholders across functions

Responsibilities

• Lead the development and optimisation of business solutions and value propositions
• Own brand positioning, messaging and multi-channel delivery for B2B audiences
• Develop joint marketing initiatives with partner suppliers
• Oversee CRM strategy, customer segmentation and data-driven campaigns
• Enhance customer journeys to improve acquisition, retention and cross-sell
• Deliver high-impact events, including customer and company-led initiatives

Skills

Senior marketing leadership

B2B marketing

CRM systems

Data-driven marketing

Team development

Stakeholder influence

Tools

CRM platforms

Job description

Head of Marketing
Location: Reading (Hybrid)
Salary: £80k + benefits

Cast UK are supporting a well-established, market-leading B2B organisation in the search for a commercially focused Head of Marketing. This is a fantastic opportunity for an experienced marketing professional ready to lead a full-function marketing team while further developing their strategic capability, with a clear pathway toward a future Marketing Director role.

The Role

Reporting to the Managing Director, you will lead the marketing agenda for a key business division, aligning activity closely with commercial objectives to drive growth, engagement and customer value.

Key Responsibilities

• Lead the development and optimisation of business solutions and value propositions
• Own brand positioning, messaging and multi-channel delivery across B2B audiences
• Develop joint marketing initiatives with key supplier partners
• Oversee CRM strategy, customer segmentation and data-driven campaign execution
• Enhance customer journeys to improve acquisition, retention and cross-sell
• Deliver a programme of high-impact events, including customer and company-led initiatives

About You

• Proven experience in a senior marketing role within a B2B environment
• Strong commercial mindset with the ability to link marketing to revenue and profit
• Experience working in a sales-led organisation
• Hands-on experience with CRM systems and data-driven marketing
• Demonstrable experience managing and developing a team
• Confident influencing senior stakeholders across multiple functions

Why Apply?

This is a high-impact role within a growing business where marketing is seen as a key driver of commercial success. You'll have the opportunity to shape strategy, influence senior stakeholders and build your leadership credentials in a role designed to progress into a Marketing Director position.