Paid Media & Campaigns Specialist (Automotive)

Response Personnel Ltd; Milton Keynes; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

Response Personnel Ltd invites a Digital Marketing Specialist to join a premium automotive organisation in Milton Keynes. The role focuses on planning, delivering and optimising national campaigns across digital, paid media, broadcast and VOD, with hands-on media planning and budget management.

The ideal candidate has proven paid media experience, strong analytics and the ability to work with agencies and internal teams to drive awareness, product launches and sales opportunities.

Qualifications

• Proven experience in digital marketing, media planning or campaign management.
• Strong practical understanding of paid media, including paid digital advertising and paid social campaigns.
• Experience working with broadcast media, television advertising and/or video-on-demand (VOD) campaigns.
• Understanding of media planning, media buying, audience targeting and campaign delivery.
• Experience working with media agencies, creative agencies and external partners.
• Strong analytical skills, with experience measuring campaign performance and reporting on ROI.
• Understanding of the customer journey and how different media channels work together.
• Excellent organisation and project management skills.
• Strong communication and presentation skills.

Responsibilities

• Support the planning, development and delivery of integrated national media campaigns across digital, paid social, broadcast, VOD, outdoor and experiential channels.
• Work closely with media agencies, creative agencies and external partners to deliver campaigns aligned with brand and commercial objectives.
• Support paid media planning and execution, ensuring campaigns are targeted effectively and budgets are used efficiently.
• Contribute to the delivery of key product launches and brand campaigns.
• Monitor campaign performance, analysing key metrics and providing recommendations to improve effectiveness, reach and ROI.
• Use analytics, reporting dashboards and performance data to identify insights and optimise campaigns.
• Work collaboratively with internal stakeholders across Product, Sales, PR and Marketing.
• Ensure brand consistency and make effective use of centrally supplied creative assets.
• Prepare campaign reports, presentations and performance updates for senior stakeholders.
• Support media budget management, including purchase orders, invoice processing, accruals and financial administration.

Skills

Digital marketing

Media planning

Paid media

Broadcast media

VOD

Media buying

ROI analytics

Customer journey

Organizational skills

Communication

Presentation skills

Project management

Job description

Response Personnel Ltd invites a Digital Marketing Specialist to join a premium automotive organisation in Milton Keynes. The role focuses on planning, delivering and optimising national campaigns across digital, paid media, broadcast and VOD, with hands-on media planning and budget management.

The ideal candidate has proven paid media experience, strong analytics and the ability to work with agencies and internal teams to drive awareness, product launches and sales opportunities.