Audience Strategy & Enablement Lead

Publicis Groupe; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Spark Foundry is hiring an Associate Director, Audience Strategy & Enablement to shape how audience insight and Connected Identity are used across media planning, activation and measurement. You will join a cross-disciplinary team, turning data capabilities into practical value for clients.

You will partner with planners, activation specialists and market teams to translate briefs into actionable audience requirements, guiding teams through complex data concepts and ensuring successful adoption

Qualifications

• Strong experience in media planning and audience planning.
• Ability to translate data into actionable recommendations.
• Experience mentoring or managing others and leading teams.

Responsibilities

• Support rollout and growth of Connected Identity across priority EMEA markets.
• Connect audience strategy with media planning, activation and measurement.
• Translate briefs into audience/data requirements and identify where solutions add value.
• Collaborate with audience and analytics platforms to provide guidance to media teams.
• Provide training and hands-on sessions to navigate audience workflows.

Skills

Media planning

Audience planning

Data analytics

Platform familiarity

Identity solutions

Mentoring

Leadership

Communications

Tools

Adobe Analytics

CDP

DMPs

Adobe

Job description

Spark Foundry is hiring an Associate Director, Audience Strategy & Enablement to shape how audience insight and Connected Identity are used across media planning, activation and measurement. You will join a cross-disciplinary team, turning data capabilities into practical value for clients.

You will partner with planners, activation specialists and market teams to translate briefs into actionable audience requirements, guiding teams through complex data concepts and ensuring successful adoption