Associate Director, Audience Strategy & Enablement

Publicis Groupe UK; Greater London; Hybrid; GBP 68,000 - 110,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical

Reflection Days

Shared Parental Leave

Job summary

Publicis Groupe UK is hiring an Associate Director, Audience Strategy & Enablement to shape how audience insight and Connected Identity guide media planning, activation and measurement. You’ll align planners, activation specialists, market teams and platform partners to turn data capabilities into practical value.

You will work with colleagues to translate briefs into audience/data requirements and help teams adopt new ways of working across the EMEA region.

Qualifications

• Experience in media planning and activation cycles, and how audience insight informs decisions.
• Ability to translate briefs into audience/data requirements and guide planning.
• Curiosity about audiences, data and technology; able to learn new platforms quickly.
• Experience using audience insights and platform outputs to influence planning/activation.
• Familiarity with audience/data tech (identity solutions, CDPs, DMPs, Adobe).
• Ability to simplify complex data/tech concepts for non-specialists.
• Experience mentoring or managing others, with collaborative leadership.

Responsibilities

• Support rollout and adoption of Connected Identity across EMEA markets.
• Connect audience strategy with media planning, activation and measurement.
• Translate briefs into audience/data requirements and identify value.
• Work with audience/analytics platforms to provide practical guidance to media teams.
• Create documentation, training and hands-on sessions for activation workflows.
• Build strong relationships with clients, market teams and partners to keep work progressing.
• Provide direction and contribute a clear point of view to the wider team.

Skills

Media planning

Audience planning

Media strategy

Leadership

Mentoring

Data analysis

Communication

Tools

Adobe

Identity solutions

CDPs

DMPs

Clean rooms

Job description

Company Description

Who We Are in the UK?

Spark Foundry, the Acceleration Agency.

We help brands to identify, learn and respond to opportunities faster than the competition.

Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.

We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future.

Come be an accelerator with us.

How we accelerate

• Planning: an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
• Intelligence: a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
• Trading: a model built on flexibility and trusted relationships, underpinned with bold guarantees
• Relationships: a culture of asking challenging questions to better understand the brief – we are not a ‘yes’ agency
• People: a strong history of recruiting talent from diverse backgrounds and accelerating their careers

Our Commitment

We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.

As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.

Overview

We are hiring an Associate Director, Audience Strategy & Enablement to help shape how audience insight and Connected Identity are used across media planning, activation and measurement. You will bring together planners, activation specialists, market teams and platform partners, turning data capabilities into clear, practical value. This is an opportunity to combine strong media knowledge with a genuine interest in audiences, technology and innovation. You do not need to be a technical specialist, but you will be keen to explore platforms, learn quickly and help others adopt new ways of working.

Responsibilities

What you'll be doing:

• Support the rollout, adoption and continued growth of Connected Identity across priority EMEA markets.
• Connect audience strategy with media planning, activation and measurement so that audience thinking becomes part of the everyday planning process.
• Translate media briefs into clear audience and data requirements, identifying where connected audience solutions can add the greatest value.
• Work directly with audience and analytics platforms, using their outputs to provide practical guidance and recommendations to media teams.
• Help teams navigate audience feasibility, targeting and activation workflows through clear documentation, training and hands-on working sessions.
• Build effective relationships with clients, market teams, platform partners and internal specialists, keeping work moving and addressing risks early.
• Guide and support colleagues, providing clear direction, contributing a strong point of view and helping the wider team build confidence.

Qualifications

Skills we're looking for:

• Strong experience in media, with a background in communications planning, audience planning, media strategy or a closely related discipline.
• A clear understanding of how media planning and activation cycles work, and how audience insight informs campaign decisions.
• Genuine curiosity about audiences, data and technology, with the confidence to learn unfamiliar platforms and explore what they can offer.
• Experience using audience insights, analytics or platform outputs to influence planning, activation or test-and-learn recommendations.
• Familiarity with audience or data technology, such as identity solutions, CDPs, DMPs, clean rooms, Adobe or similar platforms.
• The ability to make complex data and technology concepts clear, relevant and useful for non-specialist audiences.
• Experience supporting, mentoring or managing others, combined with a collaborative and practical approach to leadership.

Additional Information

Spark Foundryoffers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out thePublicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Spark Foundry, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.