Audience Strategy & Enablement Lead

Publicis Groupe ANZ; Greater London; Hybrid; GBP 85,000 - 120,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Spark Foundry in the UK is seeking an Associate Director for Audience Strategy & Enablement to shape how audience insight and Connected Identity drive media planning, activation and measurement. You will align planners, activation specialists, market teams and platform partners to turn data capabilities into practical value.

You do not need to be a technical expert, but you should learn quickly and help others adopt new ways of working.

Qualifications

• Experience in media planning and audience insights.
• Ability to translate briefs into audience/data requirements.
• Comfort with platforms and data-driven decision making.
• Experience mentoring or managing others.
• Familiarity with identity solutions or data tech is a plus.

Responsibilities

• Support the rollout, adoption and continued growth of Connected Identity across priority EMEA markets.
• Connect audience strategy with media planning, activation and measurement so that audience thinking becomes part of the everyday planning process.
• Translate media briefs into clear audience and data requirements, identifying where connected audience solutions can add the greatest value.
• Work directly with audience and analytics platforms, using their outputs to provide practical guidance and recommendations to media teams.
• Help teams navigate audience feasibility, targeting and activation workflows through clear documentation, training and hands-on working sessions.
• Build effective relationships with clients, market teams, platform partners and internal specialists, keeping work moving and addressing risks early.
• Guide and support colleagues, providing clear direction, contributing a strong point of view and helping the wider team build confidence.

Skills

Media planning

Audience planning

Media strategy

Data & technology curiosity

Platform outputs analysis

Leadership experience

Communication skills

Tools

Adobe

Job description

Spark Foundry in the UK is seeking an Associate Director for Audience Strategy & Enablement to shape how audience insight and Connected Identity drive media planning, activation and measurement. You will align planners, activation specialists, market teams and platform partners to turn data capabilities into practical value.

You do not need to be a technical expert, but you should learn quickly and help others adopt new ways of working.