Audience Conversion Manager: CRO & Growth for Digital Fans

Footballco; Leeds; On-site; GBP 55,000 - 75,000; Full time

Job summary

Footballco is seeking an Audience Conversion Manager to optimize CRO across its digital ecosystem. You will map journeys, segment audiences, and enhance affiliate funnels to boost conversions and revenue while maintaining user experience.

You’ll collaborate with product, design, and editorial teams to implement data-driven changes, test extensively, and monitor performance across web and mobile platforms.

Qualifications

• Proven CRO or UX analytics experience in digital publishing or ecommerce.
• Strong analytics using GA4/Hotjar to map user journeys and measure impact.
• Experience planning and running A/B and multivariate tests across multi-channel touchpoints.

Responsibilities

• Map and analyze audience journeys across websites and apps to reduce friction and improve conversions.
• Segment users into cohorts to drive targeted affiliate and marketing campaigns.
• Optimize affiliate funnels and off-platform journeys with data-backed recommendations.

Skills

CRO

Product analytics

Digital analytics

A/B testing

Multivariate testing

Cross-functional collaboration

Mobile-first UX

Tools

Google Analytics 4

Hotjar

A/B testing platforms

Job description

Footballco is seeking an Audience Conversion Manager to optimize CRO across its digital ecosystem. You will map journeys, segment audiences, and enhance affiliate funnels to boost conversions and revenue while maintaining user experience.

You’ll collaborate with product, design, and editorial teams to implement data-driven changes, test extensively, and monitor performance across web and mobile platforms.