Affiliate Campaign Analyst

Footballco; Leeds; On-site; GBP 32,000 - 48,000; Full time

Job summary

Footballco is seeking an Affiliate Campaign Analyst to drive data-led optimization of our affiliate marketing programs across global platforms. You will track performance, build dashboards and deliver actionable insights to the Affiliate and Growth teams.

The role focuses on monitoring campaigns in key verticals like ticketing, streaming and finance, ensuring accurate tracking and revenue realization while communicating findings to technical and non-technical stakeholders.

Qualifications

• Experience in digital analytics or affiliate-focused roles.
• Proficient in Excel/Google Sheets and data visualization tools.
• Strong grasp of EPC, CPA, RevShare, CTR and CVR metrics.

Responsibilities

• Monitor daily affiliate campaign performance across networks.
• Build and maintain automated reports and dashboards.
• Identify trends and segments to drive revenue growth.
• Reconcile internal analytics with third-party networks for accurate attribution.
• Evaluate A/B test data and CRO initiatives for impact.
• Prepare post-campaign insights for stakeholders and partners.

Skills

Digital analytics

Performance marketing

Affiliate analytics

Excel/Sheets

Data visualization tools

Core metrics (EPC, CPA, RevShare, CTR,

CVR

Tools

Google Analytics 4

SQL querying

Job description

Footballco creates more football content, across more platforms & languages than anyone else, reaching over 700 million football fans across the world each month. Our consumer brands include GOAL, FanZone, Front Three, Beast Mode On Podcast, INDIVISA and many more – no one else has our reach or depth of understanding within the game. We’re a company with over 300 employees globally engaging a huge audience (our channels generate over 2 billion video views a month) and we work with exciting partners in the UK, US and around the world.

About the Role

The Affiliate Campaign Analyst is the analytical engine behind our affiliate marketing efforts. This role focuses on tracking, evaluating, and optimizing the performance of commercial campaigns across our global platforms. You will dive deep into the data to uncover trends, monitor daily performance, and provide the insights needed to scale revenue in key verticals such as ticketing, streaming, and finance. Working closely with the wider Affiliate and Growth teams, you will ensure every campaign is accurately tracked, reported on, and continuously optimized for maximum yield.

What you’ll be doing:

• Performance Monitoring: Conduct daily tracking and analysis of affiliate campaigns across multiple networks, ensuring they are pacing toward revenue targets and maintaining healthy margins.
• Reporting & Dashboards: Build and maintain automated reports and visualization dashboards that surface real-time performance metrics for the affiliate and commercial teams.
• Trend Identification: Analyze historical and real-time campaign data to identify high-performing content, seasonal trends, and lucrative audience segments, translating these findings into actionable recommendations.
• Data Reconciliation: Cross-reference internal analytics data with third-party affiliate network platforms to ensure accurate tracking, attribution, and revenue realization.
• Testing Analysis: Support the Audience Conversion Manager by evaluating the data from A/B tests and CRO initiatives, determining the statistical significance and commercial impact of new layouts or CTAs.
• Partner Insights: Prepare detailed post-campaign analysis and performance wrap-ups to share with internal stakeholders and external affiliate partners.

What you have:

• Experience in digital analytics, performance marketing, or an explicitly affiliate-focused analytical role.
• Strong proficiency in Excel/Google Sheets and experience using data visualization tools
• A solid grasp of core performance and affiliate metrics, including EPC, CPA, RevShare, CTR, and CVR.
• Highly detail-oriented with a passion for interrogating datasets to find the "why" behind the performance.
• Excellent communication skills, with the ability to distill complex data points into clear, strategic narratives for both technical and non-technical teams.

Preferred Qualifications

• Hands-on experience with major affiliate networks and aggregation platforms
• Familiarity with Google Analytics 4 and basic SQL querying for deeper data extraction.
• Previous experience operating within the digital publishing, sports media, or betting/gaming sectors.

Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.