Associate Director – Qualitative - Brand, Advertising & Comms

Spalding Goobey Associates; London; On-site; GBP 48,000 - 60,000; Full time

Job summary

A leading consultancy in London seeks an Associate Director specializing in qualitative research for advertising and communications. The role demands an experienced researcher with a keen understanding of cultural trends among emerging consumer generations, aimed at helping clients resonate their messaging amidst a crowded media landscape. This position offers an opportunity for career development in an evolving employee-owned environment with significant influence over impactful creative processes.

Qualifications

• Experienced qualitative researcher.
• Strong cultural awareness and understanding of consumer values.
• Ability to distill diverse information and communicate effectively.

Responsibilities

• Gauge target audience responses to branding ideas.
• Support creative executions by refining client communications.
• Influence output through creative worldview.

Skills

Qualitative Research

Cultural Awareness

Consumer Insight

Job description

Associate Director – Qualitative - Brand, Advertising & Comms

Thank you for your interest in this opportunity. Please note that this role is no longer available. Please click here to see all the roles we are currently working on.

Location: London
Salary: £48 – 60,000 + Bens
Job type: Permanent
Reference: 589660

This highly rated group of thinkers is the research eyes and ears for many of the UK's most creative advertising and communication agencies.

They are the “go-to” people when planning and creative directors want to gauge a target audience and see how ideas resonate with them.

They refine what the client truly wants to communicate and incorporate this into the process to support impactful and concise creative executions.

At this level, you should be an experienced qualitative researcher, but what’s most important is having a strong cultural awareness.

You will need to demonstrate knowledge of emerging generations of consumers, including their values and what they are receptive to hearing.

This role offers the challenge of breaking through the media and content overload to communicate advertising and strategic ideas effectively and help clients make a difference.

You should have an interest in modern culture in its various forms, as you will be distilling diverse information, and your creativity and worldview will influence your output.

This is a successful business that is evolving into an employee-owned enterprise and offers a great environment to develop your career.

We are eager to connect with top-quality qualitative researchers who are passionate about brands and the impact of advertising and communications on them.