Qualitative Associate/Director –- Strategic Insights Consultancy– Consumer/FMCG

Spalding Goobey Associates; London; On-site; GBP 50,000 - 75,000; Full time

Job summary

A leading strategy and research consultancy is seeking a Qualitative Associate/Director to drive consumer insights in the FMCG sector. The role involves overseeing project delivery, managing accounts, and mentoring team members while working with top brands to navigate market challenges.

Qualifications

• Extensive qualitative experience in the consumer industry.
• Interest in FMCG brand challenges.
• Strong communication and storytelling skills.

Responsibilities

• Leading projects with overall responsibility for final deliverables.
• Managing and developing accounts and teams.
• Involvement in all project stages from start to finish.

Skills

Qualitative Research

Strategic Thinking

Communication

Mentoring

Job description

Qualitative Associate/Director – Strategic Insights Consultancy – Consumer/FMCG

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Location: Central London
Salary: £50,000 – 75,000 + Benefits
Job type: Permanent
Reference: 574993

The Company

This award-winning strategy and research consultancy helps clients unlock opportunities by combining inspiring insights with commercial acumen, all through a human-centred lens. They work across various sectors including retail, travel, FMCG, technology, finance, charity, and healthcare to provide strategies that make a difference.

The Role

The company is seeking to add a highly talented Qualitative Researcher to the team at the Associate Director/Director level. The focus will be on the consumer side of the business, working with some of the biggest names in the consumer/FMCG space.

You will play a leading role in project delivery and client account development, inspiring and guiding the team to deliver outstanding work.

Key responsibilities include:

• Leading projects with overall responsibility for final deliverables
• Involvement at all project stages, from brief interrogation to final debrief and workshops
• Building effective and efficient project teams
• Managing and developing existing accounts
• Leading proposal writing
• Developing team members and mentoring junior staff
• Contributing to wider business initiatives outside of project/client responsibilities

The Person

Ideal candidates will have extensive qualitative experience, a passion for the consumer industry, and an interest in the challenges faced by FMCG brands. We seek strategic thinkers who are excellent communicators and storytellers, eager to join a strategic agency known for valuing employees and supporting career development.