Associate Director – Qualitative Research - Boutique Agency

Spalding Goobey Associates; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading boutique agency is seeking a keen Associate Director to play a pivotal role in qualitative research for market-leading companies. This dynamic position offers opportunities to lead projects, manage teams, and explore emerging methodologies within a supportive and growth-oriented environment in Central London.

Qualifications

• Strong qualitative background in market research.
• Experience leading projects and managing teams.
• Ability to build strong client relationships.

Responsibilities

• Lead qualitative projects and manage a small team.
• Conduct bespoke research across various methodologies.
• Build lasting relationships with clients and impact their projects.

Skills

Qualitative Research

Project Management

Client Relationship Management

Job description

Great opportunity for a qualitative Associate Director (RM’s will also be considered) who is keen to make their mark. If you are seeking a boutique agency that delivers quality insights to a growing number of market-leading companies, and you want to work on varied projects, this is the ideal role.

Our client works across a broad range of industries including media & entertainment, retail, food & drink, toys, games, gaming, sport, and charities both in the UK and internationally. They have a passion for research that goes beyond the client brief, conducting bespoke research for clients. With growth across sectors, territories, and approaches, they are investing across the business with bigger picture bespoke projects and agenda-setting studies.

They seek a talented Associate Director with a strong qualitative background to play an instrumental role in the agency. This role is broad and varied. You will take the lead on the qualitative side of the business, working on and leading projects, managing a small team, and building strong, lasting relationships with clients. You will be involved in all aspects of the work, able to make a genuine impact, and your voice will be heard.

This is a small, agile team working across various methodologies (qual, quant, traditional, innovative) to understand dynamic audiences. You will have opportunities to explore emerging methodologies to evaluate their effectiveness alongside established approaches, providing valuable insights to clients. While the focus is on qualitative research, the team conducts both quant and qual studies, offering opportunities to get involved in mixed-method projects that integrate findings for comprehensive client insights.

This role is based in a lovely independent agency in the heart of London where you will be valued, thrive, and have excellent opportunities to grow and develop both the team and yourself!