Associate Director, Campaign Marketing, Global Investors and Private Markets EMEA | London, UK

S&P Global; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as an Associate Director of Campaign Marketing, where you will design and execute innovative marketing strategies for Private Markets. This role offers the chance to collaborate with diverse teams and engage with key market participants, influencing customer acquisition and brand awareness. With significant opportunities for professional growth and the autonomy to recommend impactful strategies, you'll thrive in a culture that values curiosity and collaboration. Be part of a dynamic marketing team that drives success through transparency and innovation.

Benefits

Health and wellness programs

Flexible time off

Continuous learning opportunities

Financial planning

Family perks

Qualifications

• 5-7 years in campaign or field marketing within Capital Markets.
• Experience in Private Markets and investor engagement preferred.

Responsibilities

• Develop integrated marketing strategies for investor engagement.
• Manage campaign execution across email, web content, and social media.

Skills

Campaign Marketing

Investor Engagement

Leadership

Communication

Collaboration

Market Analysis

Digital Media Management

Education

Bachelor's degree in Marketing

Tools

Pardot

Marketo

Eloqua

Salesforce

Project Management Tools

Job description

Associate Director, Campaign Marketing, Global Investors and Private Markets EMEA

Apply now at S&P Global London, United Kingdom. Posted 17 hours ago. Permanent, Competitive salary.

About the Role:

The Associate Director for Campaign Marketing in Global Investors and Private Markets is responsible for designing and executing integrated marketing strategies that engage investors, primarily buy-side asset managers and asset owners. The role involves promoting S&P Global Ratings content and product solutions relevant to Private Markets, including Fund Financing. Reporting to the Head of Global Product, Content, and EMEA Marketing, you will collaborate with various teams to deliver impactful campaigns and ensure consistent messaging across different stakeholder groups.

The Impact:

You will shape and execute marketing initiatives targeting Private capital market participants such as GPs, LPs, banks, law firms, and intermediaries. Your work will influence customer acquisition, retention, and brand awareness by providing targeted content, thought leadership, and product information through preferred channels. You will also develop cross-channel segmented campaigns to increase engagement and support new product launches, leveraging emerging marketing technologies.

The Career Opportunity:

This role offers significant professional growth opportunities, including exposure to diverse business areas and influential market participants. You will have the autonomy to recommend strategies and channels, with pathways for internal transfer and involvement in high-visibility projects.

The Team / The Business:

Join a diverse and collaborative Marketing team with expertise in Product, Campaign, Digital, and Events Marketing. The team fosters an inclusive culture, and you will collaborate with Sales, Product, Market Outreach, Analytical, and Research & Development teams. You will also connect with other campaign and field marketers across S&P Global divisions.

Key Responsibilities:

• Develop a deep understanding of Ratings strategy, market landscape, personas, and relevant products.
• Participate in sales and investor outreach calls to inform marketing strategies.
• Research audience media consumption habits to guide campaign planning.
• Align with stakeholders on integrated marketing plans.
• Create persona-based marketing campaigns using thought leadership and research.
• Partner with sales to maintain contact lists and support product GTM strategies.
• Manage campaign execution, including email, web content, and social media.
• Work with analytics teams to develop reporting and improve campaign performance.

Qualifications:

• Bachelor's degree in Marketing or related field.
• 5-7 years in campaign or field marketing within Capital Markets, with experience in Private Markets and investor engagement preferred.
• Strong leadership, communication, and collaboration skills.
• Experience with marketing automation (Pardot, Marketo, Eloqua), CRM (Salesforce), and project management tools.
• Ability to analyze market data and customer insights to inform strategies.
• Proven success in digital and offline media management.
• Experience managing websites and content.
• Ability to handle multiple projects, work independently, and solve problems effectively.

About S&P Global Ratings:

We provide critical credit ratings, research, and sustainable finance opinions that help market participants make informed decisions. As part of S&P Global, we enable growth across various organizations and sectors.

What’s In It For You?

We foster a culture of progress, curiosity, and collaboration. Our benefits include health and wellness programs, flexible time off, continuous learning opportunities, financial planning, family perks, and more. Learn more at spgbenefits.com.

Our Values:

Integrity, Discovery, Partnership. We are committed to powering global markets and making a positive impact through transparency, innovation, and collaboration.

Equal Opportunity Employer:

S&P Global is an equal opportunity employer. We consider all qualified candidates without discrimination. For accommodations during the application process, contact [e-mail].

Job ID: 309920 | Posted: 2025-05-07 | Location: London, UK