Assistant Store Manager - Swimwear

Elite Associates; Greater London; On-site; GBP 28,000 - 36,000; Full time

Job summary

Elite Associates Europe Limited is seeking an Assistant Store Manager for a premium swimwear boutique in Central London. The role is hands-on on the shop floor, with a focus on driving sales, delivering exceptional service and supporting the store team in daily operations.

You’ll be the on-floor leader with a strong presence, responsible for opening/closing, reporting and maintaining high VM standards in a smaller, fast-paced boutique.

Qualifications

• Previous experience in premium or luxury fashion.
• Strong selling ability with a hands-on approach.
• Ability to lead by example on the shop floor.

Responsibilities

• Lead from the front and stay actively involved in selling.
• Build client relationships and drive repeat business.
• Support the team through example rather than formal management.
• Open/close the boutique and act as a keyholder.
• Complete daily/weekly reporting and store administration tasks.
• Maintain strong visual merchandising and operational standards.
• Assist the Store Manager with day-to-day running of the boutique.
• Take ownership of the floor when the Store Manager is absent.

Skills

Sales leadership

Client relationships

Floor presence

Visual merchandising

Job description

Assistant Store Manager – Swimwear | Central London

I’m working with a premium swimwear brand to find a strong Assistant Store Manager for their London boutique.

This is a small, close-knit store of around 10 people, so I’m looking for someone who genuinely enjoys being on the shop floor and leading by example.

While you’ll support with the day-to-day running of the boutique, this isn’t a role with heavy people-management responsibilities. You’ll essentially act as asenior presence on the floor – driving your own sales, delivering great service, supporting the team and stepping up operationally when needed.

What the role will involve:

• Leading from the front and remaining heavily involved in selling

• Building strong client relationships and driving repeat business

• Supporting the team through example rather than formal management

• Opening and closing the boutique and acting as a keyholder

• Completing daily/weekly reporting and supporting with store administration

• Maintaining strong VM and operational standards

• Supporting the Store Manager with the smooth day-to-day running of the boutique

• Taking ownership of the floor when the Store Manager is absent

The profile I’m looking for:

Ideally, you’ll already be operating atAssistant Store Manager level within a premium or accessible luxury fashion brand, preferably within a smaller boutique or similarly sized team.

You’ll be commercial, energetic and confident with clients, but most importantly, you’ll be someone who still loves selling. This would suit an ASM who doesn’t need a large team or lots of formal management responsibility to feel progression – you’re happy being hands-on, taking ownership and setting the standard through your own performance.

A great opportunity for someone who enjoys the pace and personality of a smaller premium fashion environment and wants to be a key part of the store rather than removed from the shop floor.

Regent St, London