Assistant Store Manager - Fine Jewellery

Four Seasons Recruitment; City Of London; On-site; GBP 48,000 - 80,000; Full time

Job summary

Four Seasons Recruitment is seeking an Assistant Store Manager for a flagship London luxury jewellery house. You will support the Store Director to drive sales, lead a high-performing team and deliver a premier client experience for VIP and high-net-worth clients.

Based in London, the role requires a passion for diamonds and fine jewellery, strong leadership, and the ability to translate KPI insights into action while upholding the brand's luxury standards.

Qualifications

• Experience in a luxury jewellery retail environment, ideally in a flagship store.
• Proven track record of delivering sales results.
• Management or senior sales experience with team coaching.
• Strong interest in luxury jewellery and diamonds.
• Excellent clienteling and VIP/HNW relationships.
• Ability to analyse KPIs and translate into actions.
• Entrepreneurial and proactive approach.
• Strong communication and leadership skills.
• Fluent English; additional languages advantageous.
• Organisational skills and multi-priority management.
• Proficient in MS Office and POS systems.

Responsibilities

• Support Store Director in leading the store's sales performance and business development.
• Develop strategies and plans to increase sales and client relationships, including VIP clients.
• Analyse KPI data and translate insights into targeted actions.
• Recruit, train, coach, and develop the store team.
• Motivate the team through meetings, targets, and performance management.
• Maintain inventory levels reflecting sales trends and demand.
• Support daily store operations and cost control.
• Ensure luxury visual merchandising and store presentation reflect brand positioning.
• Act as brand ambassador and cultivate local networks for new clientele.

Skills

Luxury retail leadership

Sales performance

Team development

Clienteling

KPI analysis

VIP clients

Commercial acumen

Leadership

Communication

Tools

Microsoft Excel

POS systems

PowerPoint

Word

Job description

Assistant Store Manager - Fine Jewellery

London

Up to £80,000 PA + package

The Company

Our client is a globally recognised luxury jewellery house, renowned for its expertise in diamonds and distinctive high jewellery creations. With a prestigious London flagship, the brand is recognised for its exceptional craftsmanship, extraordinary diamond jewellery, and unparalleled client experience.

The Role

The Assistant Store Manager will support the Store Director in leading the London flagship, driving sales performance, developing the team, and ensuring the highest standards of client service. The successful candidate will play a key role in delivering an exceptional luxury experience while supporting the day-to-day commercial and operational success of the store.

Key Responsibilities

• Support the Store Director in leading the store's sales performance and business development
• Develop strategies and action plans to increase sales and strengthen client relationships, including VIP clientele
• Analyse daily, weekly, and monthly KPIs and translate insights into targeted commercial action plans
• Support the recruitment, training, coaching, and development of the store team
• Motivate the team through regular meetings, target setting, and ongoing performance management
• Maintain accurate inventory levels and ensure the stock mix reflects sales trends and customer demand
• Support the day-to-day operational and administrative management of the store, including reporting and cost control
• Ensure visual merchandising, housekeeping, and store presentation consistently reflect the brand's luxury positioning
• Act as a brand ambassador, developing local networks and identifying opportunities to cultivate new clientele

Required Skills & Experience

• Proven experience in a luxury jewellery retail environment, ideally within a flagship store
• Strong track record of delivering sales results and commercial performance
• Previous experience in a management or senior sales position, with experience coaching and developing a team
• Strong knowledge and genuine interest in the luxury jewellery and diamond industry
• Excellent clienteling and relationship-building skills, with experience working with VIP and high-net-worth clients
• Strong commercial and business acumen, with the ability to analyse KPIs and develop actionable sales strategies
• Proactive and entrepreneurial approach, with the confidence to take initiative and drive results
• Strong communication and leadership skills, with the ability to inspire and develop a high-performing team
• Fluent spoken and written English; additional languages such as Mandarin, Arabic, or Russian would be advantageous
• Strong organisational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced luxury retail environment
• Proficient in Microsoft Office, including Excel, Word, and PowerPoint, with experience using POS systems