Assistant Store Manager

FMG; Greater London; On-site; GBP 30,000 - 45,000; Full time

Benefits offered by this job

Staff discount

Bonuses & commission

Allowances

Job summary

Urban Revivo is seeking an Assistant Store Manager for our Covent Garden London store to drive sales, lead a high-performing team, and uphold brand standards.

You will analyse sales trends, manage stock and merchandising, coach staff, and ensure exceptional customer experience in a fast-paced fashion retail environment.

This role offers career growth, competitive salary with bonuses, generous staff discount, and incentives as part of the FMG Group.

Qualifications

• 3+ years of fashion retail management experience.
• Strong knowledge of stock management and visual merchandising.
• Proven ability to lead and coach a team to achieve targets.
• Excellent problem-solving and customer service skills.

Responsibilities

• Support Store Manager to drive sales performance and KPIs.
• Lead and develop the store team to deliver high service standards.
• Oversee opening/closing procedures, cash handling and loss prevention.
• Monitor stock levels and adjust merchandising to maximize sell-through.
• Ensure brand standards and a customer-first experience.

Skills

Retail leadership

Sales analytics

Merchandising

Team coaching

Customer service

Job description

Assistant Store Manager - Fashion Retail (London, UK)

Urban Revivo, a fashion brand under the FMG Group, is seeking a commercially minded Assistant Store Manager to support our Covent Garden store in London.

In this role, you will work closely with the Store Manager to drive sales performance, maintain operational excellence, and deliver a strong customer experience. We are looking for a proactive leader with solid commercial awareness and strong product understanding and someone who can identify best sellers, respond quickly to slow-moving stock, and adjust merchandising strategies to maximise sell-through and profitability.

You will support the leadership and development of the team, contribute to achieving sales targets, and ensure brand standards are consistently upheld. This is an excellent opportunity for a results-driven retail professional to grow with URBAN REVIVO in a key London location.

Key Responsibilities:

• Sales & KPI Achievement - Support the Store Manager in driving store performance by monitoring key KPIs, analysing sales trends, and implementing clear action plans to maximise sales and profitability.
• Team Leadership & Development - Lead and motivate the team to deliver high service standards and strong sales results. Provide regular coaching and feedback to build a confident, performance-driven culture.
• Operational Excellence - Ensure smooth day-to-day operations, including opening and closing procedures, cash handling, health and safety compliance, and loss prevention.
• Stock & Merchandising - Monitor product performance and support effective stock control. Maintain high visual merchandising standards and adjust product placement in line with commercial priorities and trading trends.
• Customer Experience - Lead by example on the shop floor, champion a customer-first approach, and handle customer queries professionally and efficiently.

What We’re Looking For:

• Passion for fashion retail and an understanding of current industry trends
• Minimum 3 year of experience in fashion retail management
• Strong knowledge of stock management, visual merchandising, and team leadership
• Ability to analyse sales data and implement commercial strategiesA proactive and organised approach with excellent problem-solving skills

Why Join URBAN REVIVO?

• Exciting career growth opportunities in a leading fashion retailer
• Competitive salary with performance-based bonuses and commission
• Generous staff discount on the latest collections
• Extra allowances and incentives

If you're passionate about fashion and ready to take the next step in your retail career, and be part of URBAN REVIVO’s journey in the UK market!