Assistant Manager

Zachary Daniels Recruitment; West End; On-site; GBP 38,000 - 46,000; Full time

Job summary

Zachary Daniels Recruitment in London is seeking an Assistant Manager for fashion retail roles across West London and Oxford Circus. You will lead a store team, drive sales and deliver an outstanding customer experience in a fast‑paced, high-volume environment.

This opportunity offers up to £42,000 plus a monthly bonus and clear progression as the brand expands its presence in London. You will develop talent, coach colleagues and collaborate with regional leadership to maximise performance.

Qualifications

• Experience as Assistant/Deputy/Store Manager in high-volume retail.
• Proven track record of delivering sales and customer experience.
• Strong analytical skills to turn data into action.
• Excellent communication and coaching ability.
• London retail experience is highly desirable.

Responsibilities

• Lead, coach and motivate the store team to achieve sales targets and KPIs.
• Drive exceptional customer service standards with visible leadership.
• Support day-to-day store operations and ensure seamless execution.
• Use sales data to identify opportunities and improve performance.
• Develop talent through coaching and performance management.
• Collaborate with Regional Sales Manager to build team capability.
• Maintain high standards front and back of house.
• Champion brand values and create engaging experiences.

Skills

Leadership

Coaching

Sales analytics

Customer service

Job description

Assistant Manager - Fashion Retail | West London & Oxford Circus

Salary: Up to £42,000 + Monthly Bonus + Career Progression

Looking for your next leadership move within a growing retail business in London?

I'm currently recruiting for Assistant Manager opportunities across London, with options available in West London and at a high-profile Oxford Circus location.

This is an exciting opportunity to join a fast-growing brand that is continuing to expand its presence across London, with genuine opportunities to progress as the business grows.

Whether you're looking to develop your career within a strong West London store or take on a role within a high-profile Oxford Circus location, these are fantastic opportunities for ambitious retail leaders who want to grow alongside an evolving business.

You'll be joining a fast-paced, high-turnover environment where leadership, team development and delivering an outstanding customer experience are at the heart of success.

The Role

As Assistant Manager, you'll play a key role in leading and developing the store team while driving commercial performance.

You’ll work closely with senior leadership to deliver operational excellence, maximise sales opportunities and build a high-performing team culture.

Key Responsibilities

• Lead, coach and motivate the store team to consistently achieve and exceed sales targets and KPIs
• Drive exceptional customer service standards through visible leadership on the shop floor
• Support day-to-day store operations and ensure seamless commercial execution
• Use sales data and commercial insights to identify opportunities and improve performance
• Develop and nurture talent through coaching, succession planning and performance management
• Collaborate with the Regional Sales Manager to build capability across the team
• Maintain high standards across both front and back-of-house operations
• Champion brand values and create an engaging customer and employee experience

About You

We're looking for an ambitious retail leader who thrives in high-volume environments and is passionate about people development.

You'll ideally have:

• Previous experience as an Assistant Manager, Deputy Manager or Store Manager within a busy, high-volume retail environment
• Experience leading teams and delivering strong commercial results
• A track record of driving sales, profitability and customer experience
• Strong analytical skills with the ability to turn data into action
• Excellent communication and coaching ability
• A flexible and adaptable approach to changing business priorities
• Energy, positivity and a genuine passion for retail and leadership
• Previous London retail experience is highly desirable

What's in it for you?

Salary up to £42,000

• Monthly bonus scheme
• Opportunities available across West London and Oxford Circus
• Join a fast-growing brand expanding its presence across London
• Excellent career progression opportunities as the business continues to grow
• Training and development opportunities
• Ongoing investment in your leadership development
• The opportunity to build your career alongside an ambitious and expanding business

Ready to take the next step?

BH37202