Assistant Store Manager

Samsonite; Coleraine; On-site; GBP 21,000 - 27,000; Full time

Job summary

Samsonite seeks an Assistant Store Manager for a 40-hour week at our Street, Somerset store. You will support the Store Manager to drive sales, lead a team, and deliver excellent customer service.

The role emphasizes brand standards, stock control, and visual merchandising while maintaining a welcoming, customer-focused environment. Ideal candidates bring retail supervisory experience, strong leadership, and a passion for travel and premium brands.

Qualifications

• Ability to stand, bend, and lift up to 15kg.
• Proficient with Microsoft Office and Teams.
• Experience in retail, preferably in a supervisory role.
• Sales-oriented with a customer-first mindset.
• Strong communication and leadership skills.

Responsibilities

• Provide outstanding customer service and drive sales using company selling standards.
• Monitor store KPIs and report insights to improve performance.
• Assist in stock management, pricing accuracy, and shrinkage control.
• Support recruitment, training, and development of store staff; assist in scheduling.
• Follow company policies in cash handling, opening/closing, and store administration.
• Maintain visual merchandising per Samsonite standards and support promotions.
• Communicate clearly with team and management; represent the brand professionally.

Skills

Stand/Physical ability

Computer literacy

Retail experience

Sales mindset

Supervisory experience

Tools

Microsoft Office

Teams

Job description

Job Description

• Availability: ASAP

Position: Assistant Store Manager, 40 hours per week

• Location: Samsonite, Unit 44 Clarks Village, Farm Road, Street, Somerset, BA16 0BB
• Availability: ASAP

Job Purpose

As an Assistant Store Manager at Samsonite, you support the Store Manager in driving operational excellence, team performance, and customer satisfaction. You play a key role in leading by example, creating a positive and inclusive work environment, and ensuring that Samsonite standards are consistently achieved. With a hands-on approach and a strong sense of accountability, you help guide the team toward achieving sales targets, delivering exceptional service, and maintaining a well-organized and visually appealing store. Your adaptability, leadership, and collaborative spirit make you a vital contributor to the store’s success and a role model to your team.

Customer Service

• Applies the Smiles selling standards with each customer.
• Apply every step of selling processes proposed by the Training Manager, maximizing every customer opportunity.
• Uses up-to-date technical product knowledge to generate sales, uses the company resources such as Quest to find information that would help with their customer service.
• Actively builds customer loyalty.
• Provides outstanding and inspiring service delights beyond customers’ expectations by going the extra mile.
• Reflects the values of the brand and demonstrates passion for the brand.

Store Performance & Analysis

• Has awareness of every communication and instruction sent to the store.
• Is aware of the store budget and targets and has a good understanding of KPI’s.
• Reports any information that can contribute to the success of the store.

Stock Management

• Assists in managing stock.
  • Ensures correct pricing of products displayed on the shop floor.
  • Minimize losses to achieve the company shrinkage target below 0.5%.
  • Assists in inputting and planning all stock movement and coordinates with the central retail team.

Human Resources Management

• Assists in attracting and recruiting high caliber and talented staff.
• Assists in developing team spirit.
• Assists in training, coaching, motivating, developing and retaining staff.
• Assists in scheduling staff efficiently in compliance with the payroll budget using skills and specialties most appropriately in the best interest of the store.
• Complete the relevant forms in the event of Staff lateness and while the manager is off.
• Perform return to work interviews

Operations

• Is aware of and applies to each authorized company operational policy and procedure, paying special attention to additional responsibilities like cash and banking, opening and closing, till procedures, etc.
• Completes and maintains all required paperwork meeting the required deadlines.
• Maintains permanent store cleanliness, and an appearance to offer a customer friendly environment.
• Performs all reasonably relevant duties that are requested by the Store Manager.
• If applicable, observe specific local requirements relating to the trading environment.
• Actively participates and attends appropriate training as and when required.
• Help keep environmental policies in line with Green Mark.

Merchandising, Marketing & Promotions

• Maintain visual merchandising and window displays to Samsonite’s global standards.
• Stay informed about current promotions and marketing campaigns, help launch these campaigns and promotions on time and without delay.

Communication

• Communicates in a clear, polite, courteous and understandable manner and listens to others.
• Keeps informed about local and new market trends, share this info and make recommendations to the Store Manager.
• Complies with personnel dress code and grooming in line with company policy.
• Acts as an Ambassador of the Company and of the Company’s Brands

Reporting Line

Reports directly to the Store Manager.

Skills Required

• Ability to stand, bend, lift up to 15kg, and use ladders.
• Computer literacy, able to use Microsoft office & Teams
• Previous retail experience, preferably within a supervisory role (preferred).
• Ability to work under pressure.
• Sales-oriented mindset.
• Passion for travel and brand sensibility.
• Flexibility and adaptability.