Sales Advisor (Key Holder)

Samsonite International S.A; Ashford; Hybrid; GBP 24,000 - 30,000; Part time

Job summary

Samsonite Store in Ashford Designer Outlet (Ashford, UK) is seeking a Sales Advisor/Key Holder for a part-time role (40 hours per week). You will deliver exceptional customer service, promote Samsonite products, manage till procedures, and support stock and merchandising to uphold brand standards.

You will identify customer needs, build loyalty, and contribute to KPI targets while maintaining a professional, helpful store environment.

Responsibilities

• Identify customer travel needs and recommend Samsonite products that best suit their lifestyle.
• Provide accurate information about product features, warranties, and after-sales services.
• Apply the Smiles Selling Standards and follow Samsonite’s customer engagement process.
• Build customer loyalty and encourage repeat purchases through personalized service.
• Deliver inspiring service that reflects Samsonite’s commitment to excellence.
• Has awareness of every communication and instruction sent to the store.
• Is aware of store budget and targets and has a good understanding of KPI’s.
• Reports any information that can contribute to the success of the store.
• Assists in managing stock.
• Ensures correct pricing of products displayed on the shop floor.
• Minimize losses to achieve the company shrinkage target below 0.5%.
• Assists in inputting and planning all stock movement and coordinates with the central retail team.
• Assists in training, coaching, motivating, developing and retaining staff.
• Assists in developing team spirit.
• Is aware of and applies to each authorized company operational policy and procedure, paying special attention to his additional responsibilities like cash and banking, opening and closing, till procedures, etc.
• Completes and maintains all required paperwork meeting the required deadlines.
• Maintains permanent store cleanliness, and an appearance to offer a customer friendly environment.
• Performs all reasonably relevant duties that are requested by the Store Manager.
• Observe local requirements relating to the trading environment.
• Participates and attends appropriate training as required.
• Help keep environmental policies in line with Green Mark.
• Maintain visual merchandising and window displays to Samsonite’s global standards.
• Stay informed about current promotions and marketing campaigns, help launch these campaigns and promotions on time and without delay.

Skills

Customer service

Sales skills

Communication

Teamwork

Problem solving

Tools

POS system

Job description

Position: Sales Advisor/Key Holder Part Time (40 hours per week)

Location: Samsonite Store, Ashford Designer Outlet, Unit 11 Kimberley Way, Ashford TN24 0SD

Availability: September 2026

Job Purpose

As a Key Holder at Samsonite, you play an important role in creating a positive and collaborative team environment. You lead by example through your professionalism, adaptability, and commitment to excellence. By consistently demonstrating a proactive attitude and a willingness to support others, you inspire your team to deliver outstanding customer experiences. Your ability to take initiative and maintain a calm, solution-oriented approach under pressure sets the tone for a productive and respectful workplace.

You actively seek and value feedback, using it as a tool for personal and team growth. Your openness to learning and evolving with the business reflects Samsonite’s spirit of innovation and resilience. As a trusted team player, you contribute to a culture of mutual respect, accountability, and shared success.

The Key Holder position includes but is not limited to the following major accountabilities:

Customer Service

• Identify customer travel needs and recommend Samsonite products that best suit their lifestyle.
• Provide accurate information about product features, warranties, and after-sales services.
• Apply the Smiles Selling Standards and follow Samsonite’s customer engagement process.
• Build customer loyalty and encourage repeat purchases through personalized service.
• Deliver inspiring service that reflects Samsonite’s commitment to excellence.

Store Performance & Analysis

• Has awareness of every communication and instruction sent to the store.
• Is aware of store budget and targets and has a good understanding of KPI’s.
• Reports any information that can contribute to the success of the store.

Stock Management

• Assists in managing stock.
  • Ensures correct pricing of products displayed on the shop floor.
  • Minimize losses to achieve the company shrinkage target below 0.5%.
  • Assists in inputting and planning all stock movement and coordinates with the central retail team.

Human Resources Management

• Assists in training, coaching, motivating, developing and retaining staff.
• Assists in developing team spirit.

Operations

• Is aware of and applies to each authorized company operational policy and procedure, paying special attention to his additional responsibilities like cash and banking, opening and closing, till procedures, etc.
• Completes and maintains all required paperwork meeting the required deadlines.
• Maintains permanent store cleanliness, and an appearance to offer a customer friendly environment.
• Performs all reasonably relevant duties that are requested by the Store Manager.
• If applicable, observe specific local requirements relating to the trading environment.
• Actively participates and attends appropriate training as and when required.
• Help keep environmental policies in line with Green Mark .

Merchandising, Marketing & Promotions

• Maintain visual merchandising and window displays to Samsonite’s global standards.
• Stay informed about current promotions and marketing campaigns, help launch these campaigns and promotions on time and without delay.

Communication

• Communicates in a clear, polite, courteous and understandable manner and listens to others.
• Keeps abreast of local and new market trends, shares this info and makes recommendations to the Store Manager.
• Complies with personnel dress code and grooming in line with company policy.
• Acts as an Ambassador of the Company and of the Company’s Brands

Reporting Line

Reports directly to the Store Manager