Assistant Store Manager

Evans Cycles; Brighton; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Commission bonuses

Group rewards & recognition

Development courses with national qual

40% in-store uniform discount

Group-wide 20% discount across Frasers

Discounted gym membership

Job summary

Evans Cycles in Brighton is seeking an Assistant Manager to support the Store Manager in running daily operations, lead the cycling-focused team, and drive sales. You’ll coach staff on product knowledge, standards of service, and merchandising to ensure a top-notch customer experience.

The role requires leadership experience, a passion for cycling, and flexibility to work evenings and weekends in a busy retail environment. You’ll be part of a dynamic team within the Frasers Group network.

Qualifications

• Retail management or supervisory experience is essential.
• Strong leadership and ability to motivate a team.
• Excellent customer service and communication skills.
• Sales-focused with track record of meeting/exceeding targets.

Responsibilities

• Support the Store Manager in leading and motivating the team to deliver excellent service and achieve sales targets.
• Set high standards for customer experience and ensure these are consistently met.
• Drive sales by coaching the team on product knowledge, selling techniques, and service excellence.
• Oversee merchandising standards to keep the store well-presented and commercially strong.
• Assist with staff training and development to grow skills and knowledge.
• Support inventory management including stock levels, restocking, and accuracy checks.
• Oversee cash handling procedures and store operations, including opening and closing duties.
• Promote a safe, compliant and well-organised store environment.
• Gather customer feedback and share ideas to improve store performance.
• Carry out administrative tasks such as scheduling, payroll and reporting as required.

Skills

Retail leadership

Customer service

Sales targets

Communication

Team motivation

Organisational skills

Administrative tasks

Tools

POS systems

Payroll software

Scheduling tools

Stock & inventory software

Job description

Company Description

As an Assistant Manager at Evans Cycles, you’ll support the Store Manager in running the store day-to-day – leading the team, driving sales, and delivering the best possible experience for every customer. You’ll combine strong retail management skills with a genuine passion for cycling, inspiring your team to achieve great results while ensuring the store runs smoothly and efficiently.

Job Description

What You’ll Be Doing

Supporting the Store Manager in leading and motivating the team to deliver excellent service and achieve sales targets.

Setting high standards for customer experience and ensuring these are consistently met.

Driving sales by coaching the team on product knowledge, selling techniques, and service excellence.

Overseeing merchandising standards to keep the store well-presented and commercially strong.

Assisting with staff training and development, helping the team grow their skills and knowledge.

Supporting inventory management including stock levels, restocking, and accuracy checks.

Overseeing cash handling procedures and store operations, including opening and closing duties.

Promoting a safe, compliant, and well-organised store environment.

Gathering customer feedback and sharing ideas to improve store performance.

Carrying out administrative tasks such as scheduling, payroll, and reporting as required.

Qualifications

About You

Previous retail management or supervisory experience (cycling or sporting goods experience is a bonus).

Strong leadership skills with the ability to motivate and inspire a team.

Passionate about customer service with excellent communication skills.

Sales-driven, with experience meeting and exceeding sales targets.

Knowledge and enthusiasm for cycling products is highly desirable.

Organised, adaptable, and comfortable working in a fast-paced environment.

Computer-literate and confident with administrative tasks.

Flexible to work evenings, weekends, and varied shifts in line with store hours.

Additional Information

Why Join Us?

We don’t just sell bikes – we live cycling. As part of Evans Cycles and the wider Frasers Group, you’ll have access to great rewards, development, and opportunities to grow your career.

Here’s what you can expect:

• Commission-led bonuses across a wide range of products.
• Monthly Group Rewards & Recognition.
• A wide range of development courses with national qualifications.
• 40% in-store uniform discount.
• Group-wide 20% discount across all Frasers Group brands.
• Discounted gym membership.