Assistant Store Manager

Retail Human Resources plc; Birmingham; On-site; GBP 26,000 - 32,000; Full time

Benefits offered by this job

Performance-related bonus

Generous staff discount

Enhanced holiday allowance

Clear progression opportunities

Supportive and people-focused culture

Job summary

Retail Human Resources plc is recruiting an Assistant Store Manager for a premium fashion retailer in Birmingham. You will support the Store Manager, develop a high-performing team and deliver an outstanding shopping experience.

You’ll drive sales, manage KPIs and ensure exceptional customer service while maintaining visual merchandising standards. The role offers progression opportunities within a supportive, customer-focused culture.

Qualifications

• Experience in premium fashion or luxury retail.
• Strong leadership with coaching and developing teams.
• Commercial mindset with sales growth and KPI delivery.
• Excellent communication and organisational skills.
• Energetic, hands-on and capable of leading from the front.
• Passion for fashion and retail excellence.

Responsibilities

• Support Store Manager in day-to-day running of the store.
• Lead, coach, and develop the team to deliver exceptional customer service.
• Drive sales, KPIs and overall commercial performance.
• Deliver an outstanding customer experience that drives loyalty and repeat business.
• Take responsibility for the store in the absence of the Store Manager.
• Analyse trading performance and support the implementation of action plans to maximise results.
• Ensure visual merchandising standards are executed to the highest level.
• Assist with staffing, rota planning, and payroll control.
• Support stock management, inventory accuracy, and loss prevention procedures.
• Ensure compliance with company policies, procedures, and health & safety standards.
• Create a positive, engaging, and inclusive working environment.
• Act as a brand ambassador, ensuring the store always reflects the retailer’s premium positioning.

Skills

Retail leadership

Customer service

Team coaching

KPI management

Visual merchandising

Job description

A leading premium fashion retailer is recruiting for an Assistant Store Manager in Birmingham. This is an exciting opportunity to join a highly regarded brand known for its quality, style, and customer-first approach. With a strong presence on the high street and a loyal customer following, the business continues to invest in its stores, people, and customer experience.

As Assistant Store Manager, you'll play a key role in supporting the success of the store, working closely with the Store Manager to drive sales, develop a high-performing team and deliver an exceptional shopping experience. This is a fantastic opportunity for an ambitious retail leader looking to take the next step in their career with a business that offers genuine development and progression opportunities.

Key Responsibilities

• Support the Store Manager in the day-to-day running of the store.
• Lead, coach, and develop the team to deliver exceptional customer service.
• Drive sales, KPIs and overall commercial performance.
• Deliver an outstanding customer experience that drives loyalty and repeat business.
• Take responsibility for the store in the absence of the Store Manager.
• Analyse trading performance and support the implementation of action plans to maximise results.
• Ensure visual merchandising standards are executed to the highest level.
• Assist with staffing, rota planning, and payroll control.
• Support stock management, inventory accuracy, and loss prevention procedures.
• Ensure compliance with company policies, procedures, and health & safety standards.
• Create a positive, engaging, and inclusive working environment.
• Act as a brand ambassador, ensuring the store always reflects the retailer’s premium positioning.

About You

• Previous experience as an Assistant Store Manager, Department Manager or Supervisor within a premium retail environment.
• Background within premium fashion, luxury, lifestyle, or high-service retail.
• Passionate about customer service and creating memorable shopping experiences.
• Strong leadership skills with experience coaching and developing teams.
• Commercially minded with experience delivering sales growth and KPI performance.
• Strong visual merchandising awareness and attention to detail.
• Excellent communication, organisational and problem-solving skills.
• Energetic, hands-on, and confident leading from the front.
• A genuine passion for fashion, trends, and retail excellence.

Salary Up to £29,000 per annum

Benefits

• Performance-related bonus
• Generous staff discount
• Enhanced holiday allowance
• Clear progression opportunities
• Supportive and people-focused culture

Reference: CJ - 9001