Assistant Manager

WED2B Limited; Chesham; On-site; GBP 26,000 - 34,000; Part time

Job summary

Wed2b Chesham is seeking a confident, sales-driven Assistant Manager to lead from the front in a busy, 32-hour-per-week role. You will help drive store performance, develop your team and ensure an exceptional customer experience in a luxury bridal setting. This in-store position is permanent, on-site in Chesham, offering the chance to influence daily operations, coach staff, and contribute to strong KPIs while delivering memorable moments for every customer.

Qualifications

• Confident leader with strong shop-floor presence.
• Commercially driven with a track record of delivering results.
• Able to motivate and develop others.
• Excellent communicator who builds trust with customers and teams.

Responsibilities

• Lead from the front to deliver strong sales performance and set the standard on the shop floor.
• Coach, develop and motivate a high performing, target-driven team.
• Drive sales and KPIs through hands-on leadership and strong commercial awareness.
• Create a warm, luxury in-store experience for every customer.
• Support the Store Manager to deliver store targets and overall performance.
• Take ownership of the store, including its performance, in the absence of the Store Manager.

Skills

Leadership

Sales driven

Coaching

Customer focus

Communication

Team management

Tools

POS system

Data analysis (KPIs)

Job description

Location: On site / Chesham, UK
job type: Permanent / Part-time
Sector and subsector: Retail | General
Salary: Competitive salary

Assistant Store Manager

Chesham (In-store)

32 hours per week competitive salary + commission

At wed2b, we don't just sell dresses, we create unforgettable moments.

With over 50 stores across the UK and Europe, we are fast becoming a global leader in bridalwear. We offer beautifully designed dresses, exceptional value and a warm, welcoming experience our customers truly love.

About the Role

Behind every successful store is a strong, driven leadership team. We are looking for a confident, sales driven Assistant Manager who thrives in a fast paced environment and leads from the front.

This role is ideal for someone who:

• Loves hitting and exceeding targets
• Is motivated by results, pace, and progression
• Brings energy, resilience, and accountability every day

You won't just support the store, you will help drive performance, develop your team and play a key role in creating an environment where success naturally follows.

Your day to day responsibilities

• Leading from the front to deliver strong sales performance and set the standard on the shop floor
• Coaching, developing and motivating a high performing, target driven team
• Driving sales and KPIs through hands on leadership and strong commercial awareness
• Creating a warm, friendly, luxury in store experience for every customer
• Supporting the Store Manager to deliver store targets and overall performance
• Taking ownership of the store, including its performance, in the absence of the Store Manager
• Using data, insight and instinct to identify opportunities and maximise performance

Who we're looking for

• Highly confident, with a strong presence on the shop floor
• Commercially driven, with a strong focus on delivering results
• A natural leader who inspires, coaches and develops others
• Motivated by targets and KPIs, with a track record of achieving results
• Resilient, positive and energised by a fast paced environment
• Skilled at influencing decisions and confidently closing sales
• A clear and confident communicator who builds trust with customers and teams
• Organised and proactive, able to prioritise and keep the team focused
• Leads with integrity, takes ownership and sets high standards
• Works collaboratively, creating a supportive and high performing team culture

Why Join wed2b?

• Join a business that is ambitious, growing and performance focused
• Be part of a supportive, people focused culture where energy and ideas are valued
• Play a key role in driving store success and team performance
• Work in a role where you create meaningful, memorable experiences every day
• Opportunity to develop, progress and shape your leadership career
• Lead from the front while supporting and developing others