Area Sales Manager UK

Signode; Aldridge; On-site; GBP 60,000 - 90,000; Full time

Job summary

Signode is seeking a driven Strategic Sales Professional to lead growth and win new business in a high-velocity B2B environment.

You will own the full sales cycle from prospecting and discovery through to negotiation and contract close, collaborating with Inside Sales and Customer Success to ensure a smooth onboarding and long-term partnerships. English required; travel 3–4 days per week.

Qualifications

• Bachelor’s degree or equivalent in a related field.
• 5–10 years B2B sales with hunting/new business focus.
• Experience with contract selling and value-based negotiations; CRM for pipeline management is a plus.

Responsibilities

• Identify and develop new business opportunities through proactive prospecting, networking, and lead generation.
• Build relationships with prospective customers, understand needs and develop value-led solutions.
• Convert prospects into long-term customers and secure new contracts and SLA agreements.
• Own the sales process from discovery to proposal, negotiation, and close.
• Maintain a strong sales pipeline and accurate forecasts in the CRM.
• Develop compelling commercial proposals and work within pricing/approval processes.
• Collaborate with Inside Sales and Customer Success for smooth onboarding of new customers.
• Monitor performance and pipeline activity to improve conversion and wins.
• Share market insights to strengthen sales approach and value proposition.

Skills

Strong prospecting

Value-based selling

Negotiation and closing

CRM usage

English proficiency

Education

Bachelor's degree in business, Sales, Marketing, Engineering, Supply Chain

Tools

CRM

Job description

We are looking for a driven and commercially focused Strategic Sales Professional to join our team and play a key role in winning new business and driving sustainable growth.

As an individual contributor, you will be responsible for identifying and developing high-potential prospects, building strong relationships with key decision-makers, and converting opportunities into long-term contractual and SLA-based customer partnerships.

This is a proactive, new-business-focused role where you will take ownership of the full sales cycle, from prospecting and lead generation through to value-based selling, negotiation and contract close.

Working closely with our Inside Sales & Customer Success Team, you will ensure a seamless handover of new customers and support a positive onboarding experience that lays the foundation for successful, long-term relationships.

Key Responsibilities

In this role, you will:

• Identify and develop new business opportunities through proactive prospecting, networking, targeted outreach and lead generation.
• Build relationships with prospective customers, understanding their business needs and developing tailored, value-led solutions.
• Convert prospects into long-term customers, securing new contracts and SLA agreements that deliver sustainable business growth.
• Own the sales process from start to finish, from initial discovery and qualification through to proposal, negotiation and successful close.
• Build and maintain a strong sales pipeline, ensuring opportunities, next steps and forecasts are accurately managed through the CRM system.
• Develop compelling commercial proposals and work within agreed pricing and contract approval processes.
• Collaborate across the business, working closely with Inside Sales and Customer Success to ensure a smooth handover and positive onboarding experience for new customers.
• Monitor sales performance and pipeline activity, using insights to continuously improve conversion rates and new business wins.
• Stay informed on market and competitor activity, sharing customer and market insights to help strengthen our sales approach and value proposition.

Position Qualifications

Education:

• Bachelor’s degree in business, Sales, Marketing, Engineering, Supply Chain, or a related field preferred (or equivalent combination of education and experience).

Experience:

• 5-10 years of B2B sales experience with a strong focus on hunting/new customer acquisition and closing deals (recommendation).
• Experience with contract selling and value-based negotiations; experience using CRM for pipeline management is an advantage.

Skills:

• Strong prospecting, value selling, negotiation and closing skills.
• Commercial rigor: pipeline discipline, CRM usage, and structured follow-up routines.
• Ability to translate customer needs into compelling offers and packaged solutions.
• Resilience and tenacity in a target-driven environment.
• English required; additional local language(s) advantageous.

Travel Requirements

• 3-4 days a week