Area Sales Manager-Packaging Machinery

WR Engineering; Leicester Forest East; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Company car

Pension

Phone and laptop

25 days holiday + bank holidays

Training & progression

Job summary

WR Engineering is seeking an Area Sales Manager for packaging machinery in the Midlands. You will hunt new business, manage the full sales cycle, and close high-value capital equipment deals with FMCG manufacturers.

You will build relationships, conduct site surveys and presentations, and work closely with engineering teams to ensure project delivery. A strong track record in packaging machinery sales and UK driving licence are essential.

Qualifications

• Proven track record of winning new business and exceeding sales targets.
• Experience selling packaging machinery.
• Experience selling into FMCG/food manufacturing sectors.
• Strong commercial negotiation and presentation skills.
• Self-motivated, proactive, highly organised.
• Full UK driving licence.

Responsibilities

• Generate and win new business across the Midlands.
• Manage full sales cycle from prospecting to closing orders.
• Conduct site surveys, demonstrations and customer meetings.
• Prepare quotations and commercial proposals; negotiate contracts.
• Maintain an active pipeline and achieve sales targets.
• Collaborate with engineering and project teams for successful delivery.

Skills

New business development

Packaging machinery sales

FMCG / food manufacturing sales

Negotiation

Presentation skills

Self-motivated

Organised

Driving licence

Job description

Area Sales Manager-Packaging Machinery

Midlands

£45,000-£55,000 Basic Salary + Uncapped Commission (OTE £60,000-£80,000) + Company Car + Benefits

Are you a driven, new business-focused sales professional with experience selling packaging machinery into the FMCG sector? Do you thrive on winning new business, building relationships, and closing high-value capital equipment deals?

Our client is a leading supplier of innovative packaging machinery and automation solutions. Due to continued growth, they are looking to appoint an ambitious Area Sales Manager to develop and grow business across the Midlands.

The Role

This is a true hunter role where you'll be responsible for identifying, developing and securing new business opportunities with food and FMCG manufacturers. You'll manage the complete sales cycle, from prospecting and site surveys through to proposal, negotiation and closing orders. Capital equipment sales typically involve consultative, solution-led selling and longer sales cycles.

Key Responsibilities

• Generate and win new business across the Midlands
• Develop relationships with food and FMCG manufacturers.
• Identify packaging challenges and recommend tailored machinery solutions.
• Conduct customer meetings, demonstrations and site visits.
• Prepare quotations and commercial proposals.
• Negotiate contracts through to order.
• Maintain an active pipeline and achieve sales targets.
• Work closely with engineering and project teams to ensure successful project delivery.

Requirements

• Essential: Previous experience selling packaging machinery.
• Essential: Experience selling into the FMCG or food manufacturing sector.
• Proven track record of winning new business and exceeding sales targets.
• Strong commercial negotiation and presentation skills.
• Self-motivated, proactive and highly organised.
• Comfortable managing a field-based territory.
• Full UK driving licence is essential.

Package

• £45,000-£55,000 basic salary
• Uncapped commission with realistic OTE between £60,000-£80,000
• Company car
• Pension
• Mobile phone and laptop
• 25 days holiday plus bank holidays
• Ongoing product training and career progression