Sales Manager

Seriously Connected Limited; Birmingham; Hybrid; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Company car

Job summary

Seriously Connected Limited is seeking a Product Manager to own a high speed packaging machinery product range across the UK. The role is hybrid with occasional days in the office and a focus on driving sales, market insight, and customer engagement.

You will work with Area Sales Managers and key accounts to identify opportunities, develop proposals, negotiate orders and hand over to delivery. The position offers a competitive basic salary up to £55,000 plus bonus and a company car, with

Qualifications

• You have a track record in machinery or technical capital equipment sales, ideally within packaging, processing or the food industry.
• You could already be a Product Manager with commercial responsibility, an Area Sales Manager or a Technical Sales Manager ready to take ownership of a product range.
• You’re comfortable discussing applications with engineering and production teams, building a business case with decision-makers and negotiating an order.
• You know how to work alongside other salespeople, taking the lead on your product while keeping customer relationships and responsibilities clear.
• Above all, you enjoy selling. You can spot an opportunity, develop it properly and keep it moving.

Responsibilities

• Drive sales: Develop and deliver a UK sales plan for the product range, with a focus on orders, revenue and margin.
• Develop opportunities: Work with Area Sales Managers to identify prospects, build a pipeline and agree clear actions to move opportunities forward.
• Lead the product sale: Take an active commercial role throughout the sales cycle, from qualification and customer meetings to proposals, negotiation and closing.
• Grow key accounts: Build relationships with major customers, understand their production requirements and identify opportunities for further investment.
• Sell the solution: Lead product presentations and demonstrations, explaining the equipment’s technical strengths and commercial value.
• Own product positioning: Use customer insight and competitor knowledge to shape pricing recommendations, sales priorities and the approach to market.
• Work with the manufacturer: Coordinate technical and commercial input so proposed solutions meet customer requirements and commitments are realistic.
• Build the team’s product knowledge: Give sales colleagues the understanding and confidence to recognise opportunities and bring you into the right conversations.
• Manage performance: Maintain accurate forecasts, review pipeline progress and report on sales results and market opportunities.
• Coordinate handover: Ensure customer requirements and agreed commitments are clearly passed to the teams delivering the project.

Job description

Product Manager – High Speed Packaging Machinery

UK | Hybrid – occasional days in the office

Basic salary up to £55,000 + bonus, excellent benefits & company car

Know packaging machinery? Enjoy developing opportunities, getting in front of customers and winning business?

This Product Manager role puts sales first.

You’ll take commercial ownership of a high speed packaging product range across the UK, working closely with Area Sales Managers and key accounts to develop opportunities and turn them into orders.

You’ll be the person who knows the equipment, understands where it fits and takes an active lead throughout the sales process.

The business

An established supplier of processing, packaging and automated robotic solutions to the food industry, offering everything from individual machines to complete lines.

They’re looking for someone who can combine technical understanding with the commercial drive to grow one of their key product ranges.

The opportunity

You’ll lead the sales development of your product range, building a clear view of the market, identifying target customers and working alongside the regional sales team to win business.

Expect to be involved from the first customer discussion through identifying the application, developing the proposal, negotiating and securing the order, with a coordinated handover to the delivery team.

You’ll also work closely with the manufacturer, bringing customer requirements and market feedback into decisions about positioning, pricing and future opportunities.

Key responsibilities

• Drive sales: Develop and deliver a UK sales plan for the product range, with a focus on orders, revenue and margin.
• Develop opportunities: Work with Area Sales Managers to identify prospects, build a pipeline and agree clear actions to move opportunities forward.
• Lead the product sale: Take an active commercial role throughout the sales cycle, from qualification and customer meetings to proposals, negotiation and closing.
• Grow key accounts: Build relationships with major customers, understand their production requirements and identify opportunities for further investment.
• Sell the solution: Lead product presentations and demonstrations, explaining the equipment’s technical strengths and commercial value.
• Own product positioning: Use customer insight and competitor knowledge to shape pricing recommendations, sales priorities and the approach to market.
• Work with the manufacturer: Coordinate technical and commercial input so proposed solutions meet customer requirements and commitments are realistic.
• Build the team’s product knowledge: Give sales colleagues the understanding and confidence to recognise opportunities and bring you into the right conversations.
• Manage performance: Maintain accurate forecasts, review pipeline progress and report on sales results and market opportunities.
• Coordinate handover: Ensure customer requirements and agreed commitments are clearly passed to the teams delivering the project.

About you

You have a track record in machinery or technical capital equipment sales, ideally within packaging, processing or the food industry.

You could already be a Product Manager with commercial responsibility, an Area Sales Manager or a Technical Sales Manager ready to take ownership of a product range.

You’re comfortable discussing applications with engineering and production teams, building a business case with decision-makers and negotiating an order.

You know how to work alongside other salespeople, taking the lead on your product while keeping customer relationships and responsibilities clear.

Above all, you enjoy selling. You can spot an opportunity, develop it properly and keep it moving.

Why consider it?

The chance to combine direct customer involvement with responsibility for a product’s commercial success across the UK. You’ll influence where the business focuses, how the equipment is positioned and how opportunities are won.

Package: basic salary up to £55,000, plus bonus, excellent benefits and company car.