Area Sales Manager

Manitou Bf; West Midlands; Hybrid; GBP 38,000 - 62,000; Full time

Job summary

Manitou Bf is seeking a proactive Business Development professional to drive dealer relationships and sales growth across the Midlands region. This remote-based role focuses on expanding market share through the Manitou range of machines, attachments and services, leveraging a strong dealer network.

Key duties include monitoring dealer performance, forecasting sales, and collaborating with sales and marketing teams to deliver training and support.

Qualifications

• Sales experience in capital equipment markets.
• Experience in construction, agriculture or industrial machine sales.
• Experience in multinational companies.
• Self-driven, professional attitude.
• Ability to develop and manage dealer networks.

Responsibilities

• Develop and monitor dealer performance monthly/quarterly.
• Grow dealer sales and brand loyalty in assigned region.
• Promote Manitou range, parts, maintenance contracts and finance solutions.
• Attend dealer and Manitou trade shows and training days.
• Provide product support and feedback to dealers and sales teams.
• Develop new markets with the dealer network in construction, agriculture and industrial sectors.

Skills

Sales

Business development

Capital equipment

Team player

Self-motivated

Machinery sales

Multinational experience

Job description

Reporting to: – Business Development Manager Dealers

Location: – Remote Based – Midlands

Key Tasks:

To develop strong relationships with dedicated dealers and manage sales development within your assigned region to drive market share growth under the LIFT Strategy, leveraging the full portfolio of machines, attachments, finance solutions, and asset-life services.

Promotion of the brands and all products within the Manitou range including genuine parts, attachments, maintenance contracts, warranty extensions, connectivity, and finance solutions.

Develop new markets and customer bases across construction, agriculture, and industrial sectors alongside the dealer network.

Grow market share by growing dealer sales and brand loyalty.

Duties & Responsibilities:

Develop and monitor dealer performance on a monthly and quarterly basis in collaboration with dealer administration to align with regional growth objectives.

Monthly update on sales forecast and order intake. Working under the Business Development Manager (Dealer Network) but will be working closely with the sales administration and marketing team.

Attend all sales meetings, feedback information to dealers, attend and present on Manitou training days throughout the year.

Provide knowledge & feedback on all dealers, understanding their needs as well as analysing the competition.

Prepare a sales budget for dealers in conjunction with the BDM & sales director.

Be responsible for all sales support and discounts to dealers within the designated territory while respecting group internal control policies.

Update and reporting on a weekly/monthly basis to the BDM.

Feedback information from the market including competitive intelligence.

To attend Dealer and Manitou trade shows and represent the company in a smart and professional manner.

Provide product support to ensure the image of Manitou is maintained and the relationships are strengthened.

Take responsibility for any demonstration units that are being used and ensure they are managed and utilised efficiently and effectively.

Developing the dealer network within the designated territory, including delivering training to sales staff, analysing current dealers and investigating potential new dealers.

Skills & Experiences:

Experienced in sales and business development

Experience in the Capital Equipment market

Used to working as part of a team

Self driven, highly motivated and professional.

Experience in construction, agriculture or industrial machine sales.

Experience working within a multinational company