Area Sales Manager

Chase Taylor Recruitment Ltd; West Midlands; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Bonus structure

Company car or car allowance

Pension scheme

Holiday entitlement

Career progression opportunities

Job summary

Chase Taylor Recruitment Ltd is seeking an experienced Area Sales Manager to cover the Midlands region for a heritage window and door product range. The role focuses on developing trade showroom relationships, driving sales growth and increasing market share within the fenestration sector.

The ideal candidate has proven experience in regional or area sales, a strong understanding of windows and doors, and a track record in selling to trade showrooms and installers.

Qualifications

• Experience in an Area Sales Manager, Business Development Manager or regional sales role.
• Strong knowledge of the window, door or fenestration industry.
• Experience selling to trade showrooms, installers or fabricators.
• Heritage window and door product understanding is advantageous.
• Excellent communication and relationship-building skills.

Responsibilities

• Manage and develop an existing portfolio of trade showroom accounts across the Midlands.
• Identify and secure new business opportunities within trade and installer markets.
• Promote heritage-style window and door solutions to trade customers.
• Build relationships with showroom owners, installers, and decision makers.
• Conduct regular customer visits to maximise sales opportunities.
• Provide product guidance, technical support, and commercial advice to customers.
• Collaborate with estimating, customer service and operations.
• Monitor market activity, competitor products and pricing trends.
• Deliver sales presentations and product demonstrations as required.
• Aim to achieve and exceed sales targets and KPIs.
• Maintain accurate CRM records and sales reporting.

Skills

Area Sales Manager

Relationship building

Negotiation

Communication

Self-motivation

Job description

Previous experience within the window and door (fenestration) industry is essential for this position. Candidates without relevant fenestration experience will not be considered, as a strong understanding of window and door products, processes and industry requirements is required for the role.

AREA SALES MANAGER - MIDLANDS

Location: Midlands Region

Job Type: Full Time, Permanent

OVERVIEW

An excellent opportunity has arisen for an experienced Area Sales Manager to join a well-established manufacturer within the fenestration industry. Covering the Midlands region, the successful candidate will be responsible for developing and managing relationships with trade showroom customers, driving sales growth, and increasing market share across a high-quality heritage window and door product range. This role would suit a driven and commercially focused sales professional with experience selling windows, doors, or fenestration products into the trade sector.

KEY RESPONSIBILITIES

• Manage and develop an existing portfolio of trade showroom accounts across the Midlands region
• Identify and secure new business opportunities within the trade and installer market
• Promote heritage-style window and door solutions to trade customers
• Build strong relationships with showroom owners, installers, and decision makers
• Conduct regular customer visits to maintain account activity and maximise sales opportunities
• Provide product guidance, technical support, and commercial advice to customers
• Work closely with internal departments including estimating, customer service, and operations
• Monitor market activity, competitor products, and pricing trends
• Deliver sales presentations and product demonstrations where required
• Achieve and exceed sales targets and KPIs
• Maintain accurate CRM records and sales reporting

REQUIREMENTS

• Previous experience within an Area Sales Manager, Business Development Manager, or Regional Sales role
• Strong knowledge of the window, door, or fenestration industry
• Experience selling into trade showrooms, installers, or fabricators
• Understanding of heritage window and door products would be advantageous
• Excellent communication and relationship-building skills
• Commercially aware with strong negotiation skills
• Self-motivated and able to manage a regional territory independently
• Full UK driving licence

PACKAGE

• Competitive basic salary
• Bonus structure
• Company car or car allowance
• Pension scheme
• Holiday entitlement
• Career progression opportunities within a growing business