Area Sales Manager

HTL Group of Companies; United Kingdom; On-site; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Brand representation

Territory autonomy

Training & support

Job summary

HTL Group is seeking an Area Sales Manager in the Northern UK to drive growth with independent furniture retailers. You will promote HTL's product range, deliver in-store product training, and support retailers to maximise sales performance.

This role suits a self-driven individual with 2-3 years of sales experience in furniture retail, ready to step into a regional sales role or currently working as an Area Sales Manager. Travel across the region is expected.

Qualifications

• 2-3 years of sales experience in furniture, home décor, or related retail sector.
• Background in retail sales or account management with strong customer service orientation.
• Excellent communication, presentation, and relationship-building skills.
• Proactive, well-organized, and results-driven with the ability to work independently.
• Based within or able to travel frequently across assigned regions.

Responsibilities

• Manage and grow business with existing independent furniture retailers within the assigned region.
• Identify and develop new retail accounts to expand market coverage.
• Conduct regular store visits to monitor sales performance, ensure product visibility, and strengthen retailer relationships.
• Provide product training and sales support to retail staff to enhance product knowledge and customer engagement.
• Work closely with internal teams on order coordination, delivery, and after-sales matters to ensure smooth service.
• Gather market intelligence and competitor insights to support sales strategies and brand positioning.
• Support local promotions, showroom displays, and new product launches when required.

Skills

Retail sales

Account management

Customer service

Communication skills

Job description

HTL Group is one of the world's leading sofa and furniture manufacturers with a strong global presence. We design, manufacture, and distribute premium upholstery furniture to international markets, combining craftsmanship, comfort, and contemporary design.

We are seeking a motivated and customer-focused Area Sales Manager ideally located within the Northern UK. This is an individual contributor role focused on managing existing independent furniture retailers, developing new accounts, and driving sales growth for HTL's product range.

Role Overview

As the Area Sales Manager, you will manage key retail accounts and build long-term relationships with independent furniture retailers in your region. You will be responsible for promoting HTL's product range, providing in-store product training, and supporting retailers to maximize sales performance.

This role suits a self-driven individual with a strong interest in furniture and home furnishings, with 2-3 years of sales experience, ideally from the furnitureindustry, we invite candidates with a retail sales background, who are ready to step into a regional sales role or candidates who are currently working as an Area Sales Manager.

Key Responsibilities

• Manage and grow business with existing independent furniture retailers within the assigned region.
• Identify and develop new retail accounts to expand market coverage.
• Conduct regular store visits to monitor sales performance, ensure product visibility, and strengthen retailer relationships.
• Provide product training and sales support to retail staff to enhance product knowledge and customer engagement.
• Work closely with internal teams on order coordination, delivery, and after-sales matters to ensure smooth service.
• Gather market intelligence and competitor insights to support sales strategies and brand positioning.
• Support local promotions, showroom displays, and new product launches when required.

Requirements

• 2-3 years of sales experience, preferably in the furniture, home décor, or related retail sector.
• Background in retail sales or account management with strong customer service orientation.
• Excellent communication, presentation, and relationship-building skills.
• Proactive, well-organized, and results-driven with the ability to work independently.
• Based within or able to travel frequently across assigned regions.
• Passion for furniture design and interest in building a long-term career in the industry.

What We Offer

• Opportunity to represent a globally recognized brand with strong design and manufacturing heritage.
• Hands-on role with autonomy to develop your territory and build retailer partnerships.
• Training and support from an experienced international sales team.