Area Sales Manager

Elevation Recruitment Group; Stoke-on-Trent; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Company car

Health plan

Flexible working pattern

Support from Head Office

Job summary

Elevation Recruitment Group is seeking an Area Sales Manager to cover the West Midlands and North Wales. The role focuses on growing sales across a diverse mix of customers, with ownership of the territory and ~100 visits per month.

You will work three days on the road and two days from home, supported by an internal Account Coordinator to maximise efficiency. You will drive profitable growth, build strong relationships, and proactively identify new opportunities to expand the customer base.

Qualifications

• Experience in field-based sales with a proven track record of growing accounts.
• Strong relationship-building and influencing skills.
• Proven ability to develop new business opportunities and manage a large territory.

Responsibilities

• Drive profitable sales growth across 250+ active accounts in the West Midlands and North Wales.
• Build and maintain strong relationships with customers including garden centres, farm shops, and builders merchants.
• Identify new business opportunities and expand the Wales business.
• Plan and manage approximately 100 customer visits per month.
• Collaborate with an internal Account Coordinator to maximise field time and service levels.
• Operate with ownership of diary, accounts, and performance.
• Attend quarterly reviews at Head Office.

Skills

Field sales

Account management

New business

CRM systems

Relationship building

Negotiation

UK driving licence

HubSpot

Tools

HubSpot

Job description

Field Based – West Midlands & North Wales

• Company car.
• Health plan and a range of standard employee benefits.
• Flexible working pattern, with a blend of home and field-based working.
• Opportunity to take ownership of a well-established territory with approximately £700k net revenue.
• Dedicated internal Account Coordinator supporting your territory.
• Opportunity to play a key role in growing the company's presence across North Wales.
• Quarterly reviews and ongoing support from Head Office.
• The opportunity to join an established team and make a genuine impact on the continued growth of the business.

Are you a driven and proactive sales professional with a knack for building strong relationships and growing sales? Elevation Recruitment are excited to be working with a leading manufacturer who are seeking an experienced Area Sales Manager to join their team, covering the West Midlands and North Wales.

This position has become available due to an internal promotion and offers the opportunity to take ownership of a well-established territory generating around £700k in net revenue across approximately 250 active accounts.

As an Area Sales Manager, you will play a crucial role in growing sales across a diverse range of customers, including garden centres, farm shops, country stores, builders merchants, wholesalers and more.

You will have the support of your own dedicated internal Account Coordinator, working alongside you to help manage your customer base and maximise your time in the field, allowing you to focus on growing sales and building strong customer relationships.

Responsibilities of an Area Sales Manager:

• Driving profitable sales growth and exceeding targets across your territory.
• Building and maintaining strong relationships with approximately 250 active accounts across the West Midlands and North Wales.
• Developing business across garden centres, farm shops, country stores, builders’ merchants, garage forecourts, wholesalers and other retail customers.
• Growing the existing territory with a strong focus on developing the Wales business.
• Proactively identifying and securing new business opportunities to grow the customer base and revenue.
• Managing your territory as if you're running your own business, taking full ownership of your customers, diary and sales performance.
• Planning and managing approximately 100 customer visits per month.
• Working closely with your dedicated internal Account Coordinator, helping to manage their time and ensuring your accounts receive excellent service.
• Working approximately 3 days on the road and 2 days from home, with flexibility around your individual working style.
• Maintaining accurate customer and sales information across CRM systems, including HubSpot.
• Attending quarterly reviews at Head Office.

Requirements of an Area Sales Manager:

• A proven track record of sales success within a field-based or territory sales environment.
• You will be self-motivated, proactive and driven, with the ability to manage your own diary and take ownership of your territory.
• Strong commercial awareness with excellent communication, relationship-building and influencing skills.
• A persistent and tenacious attitude, with the drive to grow existing customers and identify new business opportunities.
• A strong personality and the confidence to build rapport and make a positive impression with customers.
• A competitive mindset, with the motivation to exceed both individual and team targets.
• Demonstrated achievements both professionally and personally, showing a clear drive to succeed.
• An organised and structured approach to work with good IT literacy and experience using CRM systems.
• A proactive and engaged approach, with interests and activities that demonstrate your personality and drive.
• Professional presentation and communication skills. We are keen to see your own CV and understand the person behind the experience.
• To be considered for this role, you must hold a full UK driving licence.
• Ideally based around Stoke, Shrewsbury, Wolverhampton or the surrounding areas, with the ability to effectively cover the West Midlands and North Wales.