Area Sales Manager

Osprey Engineering Solutions; Manchester; On-site; GBP 52,000 - 78,000; Full time

Benefits offered by this job

Competitive basic salary

Uncapped bonus

Company car or car allowance

Pension

Holidays

Full training and onboarding

Job summary

An industrial engineering firm is seeking an experienced Area Sales Manager to manage growth in the North West region. Ideal candidates will have a strong background in external sales within the industrial sector, excellent communication skills, and a technical aptitude. This full-time position offers a competitive salary, bonuses, and additional benefits, with ample opportunities for professional development.

Qualifications

• Proven external sales experience in an industrial or manufacturing environment.
• Strong track record in business development and account management.
• Comfortable travelling daily across the North West region.
• Excellent communication and negotiation skills.
• Self-motivated and able to manage territory independently.
• Technical aptitude in automation or robotics is advantageous.

Responsibilities

• Manage and grow sales across the North West region.
• Carry out regular customer visits.
• Develop and implement a territory sales plan.
• Work collaboratively with internal teams.
• Negotiate pricing and commercial agreements.
• Represent the business professionally across the region.

Skills

External sales experience

Business development

Communication skills

Negotiation skills

Relationship-building

CRM experience

Tools

CRM software

Job description

Osprey Engineering Solutions provided pay range

This range is provided by Osprey Engineering Solutions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Osprey Engineering Solutions

Region: North West (Liverpool, Manchester, Lancashire, Cheshire, surrounding areas)

Sector: Vacuum Automation, Material Handling, and Industrial Manufacturing

Overview

We’re looking for a driven Area Sales Manager to take ownership of the North West region within the vacuum automation, material handling, and wider industrial manufacturing sector.

This role is ideal for someone with external sales experience and a solid background working with technical or engineered products. You’ll be responsible for growing the territory, developing new business, and strengthening relationships with existing customers.

Key Responsibilities

• Manage and grow sales across the North West, focusing on both new business and existing accounts.
• Carry out regular customer visits to understand applications and identify opportunities.
• Develop and implement a territory sales plan to achieve revenue and margin targets.
• Work collaboratively with internal teams including engineering, technical support, and customer service.
• Provide accurate sales forecasting, reporting, and market insight.
• Deliver product demonstrations and handle technical enquiries (full training provided).
• Negotiate pricing, terms, and commercial agreements.
• Attend trade shows, exhibitions, and industry events.
• Maintain accurate CRM records and documentation.
• Represent the business professionally across the region.

Requirements

• Proven external sales experience in an industrial or manufacturing environment.
• Strong track record in business development and account management.
• Comfortable travelling daily across the North West region.
• Excellent communication, negotiation, and relationship‑building skills.
• Commercially switched on with the ability to identify and close opportunities.
• Self‑motivated and able to manage a territory independently.
• Technical aptitude or experience with automation, robotics, pneumatics, material handling, or engineered components (advantageous).
• Full UK driving licence.
• Competitive basic salary + uncapped bonus.
• Company car or car allowance.
• Pension, holidays, and additional benefits.
• Full training and onboarding.
• Opportunity to join a successful and growing industrial‑sector business.

Seniority level

Mid‑Senior level

Employment type

Full-time

Job function

Manufacturing and Engineering

Industries

Industrial Machinery Manufacturing

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