Area Sales Manager - Industrial Automation

Lord Search & Selection

Nottingham

On-site

GBP 36,000 - 60,000

Full time

14 days+

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Benefits offered by this job

Company car allowance

Bonus scheme

Benefits package

Career development opportunities

Job summary

Lord Search & Selection is seeking an Area Sales Manager to lead growth across North West and North Wales, focusing on industrial automation technology. You will report to the Sales Manager and nurture existing accounts while pursuing new business opportunities in OEMs, systems integrators, and end users.

The role emphasizes building long-term customer partnerships, delivering against targets, and offering technical and commercial support across the automation portfolio.

Qualifications

Experience in industrial automation or engineering sales within automation technologies.
Strong technical understanding of automation portfolio and customers.

Responsibilities

Manage and grow the North West & North Wales territory.
Develop relationships with OEMs, system integrators, distributors, and end-user customers.
Identify new project opportunities and drive specification sales.
Provide technical and commercial support across the portfolio.
Collaborate with in-house technical specialists and support teams.
Deliver against sales targets and growth objectives.
Maintain market awareness and competitor knowledge.

Skills

Industrial networking IO-Link

PLCs & controls

Machine vision

Factory automation

Robotics

Electrical/ Mechanical sales

Job description

North West & North Wales

Up To £60,000 + bonus + exec car + Co benefits

Our retained client is a globally recognised leader in industrial automation technology, renowned for innovation, engineering excellence, and long-term customer partnerships.

We are looking to appoint a dynamic and commercially driven Area Sales Manager to manage and develop the North West and North Wales territory.

The Role

Reporting to the Sales Manager you will be responsible for developing existing customer relationships while identifying and securing new business opportunities across a broad range of industrial sectors including OEMs, systems integrators, and end users.

Managing and growing an established sales territory.
Developing relationships with OEMs, system integrators, distributors, and end-user customers.
Identifying new project opportunities and driving specification sales activity.
Providing technical and commercial support across our client's automation portfolio.
Working closely with inhouse technical specialists and support teams.
Delivering against agreed sales targets and growth objectives.
Maintaining strong market awareness and competitor knowledge.

Candidate Profile

We are keen to speak with ambitious and technically capable sales professionals currently operating within industrial automation sector or engineering sales related technologies.