Area Sales Manager

Ainscough Crane Hire Limited; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Quarterly bonus

Bi-annual retention bonus

Company car

Holiday entitlement (24 days + service

Leave purchase up to 5 days

Career development program

Pension & life assurance (3x salary)

Ainscough Advantage

Staff forums

Job summary

Ainscough Crane Hire Limited is seeking an Area Sales Manager to own the East London region and drive revenue growth by building strong relationships with existing customers and prospects.

You will manage pipeline, negotiate contracts, and deliver against ambitious monthly, quarterly, and annual targets while using CRM to stay organized. A company car and bonus schemes enhance the role.

Qualifications

• Proven experience in a sales role.
• Track record of achieving targets.
• Strong negotiation and influencing skills.
• Excellent relationship-building and closing abilities.
• Good IT skills (MS Office, especially Excel).
• Experience in construction or crane hire is a bonus.

Responsibilities

• Build and grow a pipeline of new business opportunities.
• Develop long-term partnerships with key clients.
• Manage and update CRM to track activity and opportunities.
• Respond quickly to incoming sales enquiries.
• Meet and exceed monthly, quarterly, and annual targets.
• Negotiate contracts and secure framework agreements.
• Provide updates and forecasts to the Regional Sales Manager.

Skills

Sales experience

Negotiation

Relationship building

Target driven

Presentation skills

CRM software

Tools

CRM software

Job description

Area Sales Manager

East London Region

Ready to take ownership of your territory and make a real impact?

Ainscough Crane Hire is on the lookout for a driven, commercially minded Area Sales Manager to lead growth across the West London region. This is a fantastic opportunity for someone who thrives on building relationships, spotting opportunities, and turning conversations into long-term partnerships.

What’s in it for you?

We believe great people deserve great rewards:

• Quarterly bonus to recognise your performance
• Bi-annual retention bonus
• Company car
• 24 days holiday + extra days with service milestones
• Option to purchase up to 5 additional days annual leave
• Structured career development plan to support your growth
• Company pension & life assurance (3x salary)
• Access to our Ainscough Advantage benefits platform
• Staff forums – giving you a genuine voice in the business

Why Ainscough Crane Hire?

We’re proud to be the UK’s leading crane hire company, operating across 30 locations nationwide.

But what really sets us apart is our people.

Our teams are passionate about delivering projects safely, on time, and to the highest standards. Safety isn’t just a priority here—it’s part of our “Always Make the Safe Choice” ethos.

Join us, and you’ll be part of a business where expertise is valued, ambition is supported, and success is shared.

The Role: What You’ll Be Doing

This isn’t just about hitting targets—it’s about building a territory.

You’ll take ownership of the Stockton-on-Tees region, driving revenue growth by developing strong relationships with both existing customers and new prospects.

Day-to-day, you’ll be:

• Building and growing a strong pipeline of new business opportunities
• Developing long-term partnerships with key clients
• Managing and updating CRM to keep activity and opportunities on track
• Responding quickly and effectively to incoming sales enquiries
• Meeting (and exceeding) activity targets and KPIs
• Delivering against monthly, quarterly, and annual sales targets
• Negotiating contracts and securing framework agreements
• Providing clear updates and forecasts to the Regional Sales Manager

About You

You’re someone who enjoys the challenge of sales and takes pride in delivering results.

You’ll likely bring:

• Proven experience in a sales role, with strong negotiation and influencing skills
• A track record of achieving (and exceeding) targets
• Confidence in building relationships and closing deals
• Strong presentation and proposal-writing skills
• A proactive, self-motivated approach with the drive to succeed
• Good IT skills (Microsoft Office – particularly Excel, Word, PowerPoint)

Experience in construction or crane hire is a bonus—but not essential. We’re more interested in your attitude, ambition, and ability to learn.

The Kind of Person Who Thrives Here

• Commercially sharp and opportunity-focused
• Confident communicator who builds trust easily
• Organised, resilient, and able to juggle multiple priorities
• Customer-focused, always looking to add value
• Results-driven, with a genuine hunger to succeed

Our Commitment to Inclusion

Ainscough Crane Hire is an Equal Opportunities Employer.

We’re committed to building a diverse and inclusive workforce and welcome applications from all backgrounds. We hire based on merit, potential, and business need.

If you require any reasonable adjustments during the recruitment process, just let us know—we’re here to support you.

Benefits:Competitive Basic Salary + Bonus + Car