Area Sales Manager

Classeq; Greater London; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Company car

Fuel card

Pension

Private health insurance

Life assurance

Employee discounts

25 days holiday

Job summary

Classeq is recruiting an Area Sales Manager to drive growth across the South East and London regions of the UK. The role reports to the National Sales Manager and focuses on expanding market presence within a demanding, fast-paced environment.

Key duties include managing distributors, meeting sales targets, training distributors, and developing new accounts while maintaining GDPR-compliant CRM data and pricing accuracy. A company vehicle and benefits are provided.

Qualifications

• Proven experience in foodservice sales.
• Strong understanding of the UK catering equipment distributor network.
• Ability to manage distributors and drive regional sales targets.

Responsibilities

• Build and maintain relationships with distributors, consultants and end users.
• Manage and develop key distributors in London and the South East.
• Meet predefined sales targets.
• Identify new distributors and group accounts; develop sales plans.
• Support regional sales team through mentoring and teamwork.
• Ensure accurate CRM data and GDPR-compliant record keeping.

Skills

Sales leadership

Foodservice industry know‑how

CRM proficiency

Negotiation skills

Distributor network knowledge

Tools

CRM systems

Job description

We are excited to be recruiting for a new Area Sales Manager role to drive growth across our Classeq sales territory within the South East (Sussex/Surrey/Kent) and London region of the UK. Reporting directly to the National Sales Manager, this is a fantastic opportunity for an ambitious and commercially driven individual to play a key role in expanding our presence within the region.

Proven experience within the foodservice industry would be highly desirable, along with a strong understanding of the UK catering equipment distributor network.

The successful candidate will be working in a demanding, fast-paced environment that offers both diversity and challenge.

Responsibilities and Key Tasks

• Build and maintain strong, collaborative working relationships with the existing customer base, which includdistributors, consultants and end users
• Managing and developing key distributors in London and the South East of England
• Meeting pre-defined and agreed sales targets
• Assisting distributors with training and site surveys
• Identifying new distributors, group accounts and developing sales plans
• Support the overall success of the regional sales team through mentoring, collaboration and teamwork.
• Effectively communicate activity performance levels within the UK sales operation and to HQ
• Ensuring that all pricing and ancillary costs are correct and up to date
• Collate and maintain accurate CRM data in line with GDPR guidelines
• Actively exploit CRM intelligence to maximize sales opportunities
• Strong influencing and negotiation skills
• Ability to demonstrate a logical career path in senior sales management
• Understand the dynamics of the key relationships and customer touch points within the UK supply chain.
• Have a clear understanding of the politics and commercial relationships that exist within the UK foodservice market
• Have an understanding of functional and ergonomic kitchen layouts
• Have a sound working knowledge of CRM systems
• Company vehicle (with private use) + fuel card
• 25 days holiday + bank holidays (increasing with service)
• Pension, Private Healthcare, Life Assurance, EAP and employee discounts
• Full-time, 37.5 hours per week - Monday to Friday

**Classeq is an equal opportunities employer**