Area Sales Manager

Genuit Group; Caerphilly; On-site; GBP 45,000 - 75,000; Full time

Benefits offered by this job

Car allowance/Company car

25 days holiday

Pension contribution matched up to 8%

Life Assurance 3x base salary

Genuit sharesave scheme

Job summary

Genuit Group provides ventilation solutions and seeks an Area Sales Manager to cover Bradford, Halifax, Leeds, Doncaster, Hull and Sheffield territories. You will drive orders for Nuaire product ranges and work with internal teams to meet consultant specifications and contract wins.

The role is field-based, with 37 hours weekly, and requires living within the assigned territory and strong technical and commercial presentation skills.

Qualifications

• Mechanical engineering background required.
• Strong communication and presentation skills with customers.
• Organised with excellent time management and focus.

Responsibilities

• Develop a strategic network of mechanical contractors and build key relationships.
• Regularly visit, call, and meet customers to generate orders.
• Collaborate with Specification Sales Engineer to secure design and build projects.
• Track projects from design through tender to contracts in CRM.
• Aim to exceed area sales targets and follow market developments.
• Present product information confidently to diverse audiences.

Skills

Mechanical Sales

Communication skills

Organisation & time management

Presentation skills

Driving licence

Education

Mechanical Engineering degree

Tools

Microsoft Office

CRM software

Lead generation software

Job description

Closing Date For Application

Thursday 17/09/2026

Established in 1966, Nuaire is a UK based ventilation solutions provider designing and manufacturing products for the domestic, commercial, and industrial construction sectors. Our state-of-the-art facilities in Caerphilly operate with minimal impact on the environment, driven by ambitious targets to drive forward green manufacturing practices.

Our exceptional teams apply their first-class technical, customer service and manufacturing expertise to understand our customers’ needs and solve today’s ventilation challenges. Our loyal and highly skilled workforce are key to our success in delivering clean air, everywhere.

Now part of the Genuit Groups’ Climate Management Solutions (CMS) business unit, Nuaire has ambitious growth plans.

The Role

Reporting to the Regional Sales Manager, the Area Sales Manager is responsible for the profitable securing of orders for Nuaire’s commercial product ranges including XBC heat recovery units, bespoke AHU and Boxer packaged solutions amongst others from new and existing mechanical contractor accounts. Working closely with internal cross-functional teams to uphold consultant specifications and secure design and build contract work, the post holder will be an ambassador for Nuaire and accountable for achieving sales and performance targets.

Working hours: Monday-Friday, 37 hours per week.

Working style: Field-based. This vacancy covers; Bradford, Halifax, Leeds, Doncaster, Hull & Sheffield postcodes; BD, HG, LS, S, HX, WF, DN & HU

The successful candidate must live within the territory.

Responsibilities

• Develop a strategic network of mechanical contractors and build strong business relationships by regularly visiting, calling, and holding professional meetings, seminars and events; some of which may be outside of normal working hours.
• Make sure that all enquiries are responded to in a timely manner and be accessible for customers and colleagues alike.
• Work closely with the Nuaire Specification Sales Engineer to ensure specifications are held and profitably negotiated at order stage.
• Take opportunities to convert competitor specifications and design and build projects by closely following projects and sharing information with colleagues and updating company tracking systems.
• Make sure that all projects in designated area are regularly tracked from design, through tender processes to secured contracts and update company CRM systems accordingly.
• Achieve and aim to exceed area sales targets and key performance targets e.g. call rates.
• Gain and maintain product and technical competence across the Nuaire product range and confidently present product and control information to a wide audience.
• Ensure communication and close working relationships are developed with the internal commercial sales office, technical teams and wider company areas.
• Report market conditions and competitor activity into the business.
• Support marketing initiatives to actively promote Nuaire product ranges internally and externally in order to maintain high levels of brand and product awareness.
• Maintain an accurate and current project log, undertake sales administration and provide regular updates to the Regional Sales Manager.

The Person

• Mechanical Engineering, Mechanical Consulting or Mechanical Sales
• Good organisation and time management skills.
• Effective communication skills.
• Is self-aware with good people skills - has an available and approachable style, able to gain the respect and trust of customers and colleagues.
• Good IT skills for administration (Microsoft Office or equivalent).
• A current, clean driving licence.
• Experience of delivering product presentations.
• Conversant with project and lead generation software, although training will be provided.
• Technical knowledge of ventilation products would be advantageous, but not essential as training will be provided.

The Benefits

• Car allowance/Company car
• 25 days holiday
• Pension contribution matched up to 8%
• Life Assurance 3x base salary
• Genuit sharesave scheme

Here at the Genuit Group we recognise and develop the contribution our people make to the Group’s success and are committed to attracting talent from the widest pool. We have a role to play in making the built environment more sustainable, building a low carbon business ourselves as well as delivering sustainable solutions at scale.