Area Account Manager Acute Care

TN United Kingdom; Scotland; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the healthcare sector is seeking an Area Account Manager for Acute Care in Scotland. This field-based role involves maximizing sales of advanced medical systems and maintaining strong customer relationships. The ideal candidate will have a BSc in a relevant field and experience in the IVD market, along with excellent negotiation and teamwork skills.

Qualifications

• BSc in a relevant field with business experience.
• Proficient in Word, Excel, PowerPoint, and SAP.
• Understanding of IVD market dynamics and competitor strategies.

Responsibilities

• Maximise sales of Acute Care systems and reagents.
• Conduct sales visits and maintain customer relationships.
• Provide monthly sales forecasts and report activities.

Skills

Teamwork

Customer focus

Negotiation

Business acumen

Education

BSc in Science, Business, or related field

Tools

Word

Excel

PowerPoint

SAP

Job description

Social network you want to login/join with:

Area Account Manager Acute Care, uk field based role - scotland

col-narrow-left

Client:

Werfen

Location:

uk field based role - scotland, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Reference:

b998d0b482fe

Job Views:

2

Posted:

23.05.2025

Expiry Date:

07.07.2025

col-wide

Job Description:

Overview

Post Date October 25, Number WEBUK-- Job Function Sales Location UK Field Based Role - Scotland Country United Kingdom

About the Position

JOB DESCRIPTION: Area Account Manager

Job Details

ID: Area Account Manager

Department: Acute Care

Country: UK

Job Summary

To maximise and maintain sales of Acute Care systems and reagents by providing highly professional product sales and support activity to users and potential customers. Acute Care products include:

• GEM Premier Systems
• Rotem
• Hemochron
• VerifyNow
• Avoximeter
• GEMweb Plus
• GEM ChemSTAT

Key Accountabilities

• Manage your sales area as your business to maximise profitable sales of systems, reagents, and consumables.
• Maintain current and in-depth knowledge of all products in the range.
• Establish a customer call frequency appropriate to the business level at each account.
• Conduct sales visits, presentations, and demonstrations professionally.
• Utilize sales tools during visits: GEMweb Plus, demo tools, Werfen Touch.
• Ensure optimal use of Werfen reagents and encourage new accounts to place standing orders.
• Enter all new accounts into CRM Fiori with complete details.
• Coordinate with Technical Specialists for efficient installation and training.
• Maintain accurate prospect lists and keep CRM updated, focusing on the Fiori Value Prompter tool.
• Ensure CRM data supports market mapping and pipeline forecast accuracy.
• Identify and visit decision-makers at each account, including management and supplies.
• Provide a monthly sales forecast and review accounts regularly.
• Liaise with the Sales Manager on tenders and share information with other Business Group Managers.
• Assist users with applications and troubleshooting, involving Technical Support as needed.
• Regularly communicate with Field Service Engineers for market insights.
• Follow up on lost sales and monitor competitive activities and products.
• Gather customer feedback on products and future needs.
• Report monthly activities, including sales forecast, lost business, and objectives.
• Notify the Sales Manager immediately of potential obstacles.
• Adhere to IMS policies and use the complaint system effectively, ensuring customer satisfaction.
• Proactively pursue additional opportunities beyond specified responsibilities.

Measures of Performance

• Achieve sales targets in volume and product mix.
• Meet P&E targets.
• Keep customer records current in CRM.
• Maintain updated market maps and pipeline forecasts.
• Follow systematic call plans and maintain weekly itineraries.
• Maintain demonstration instruments and provide monthly forecasts by the 25th.

Networking/Key relationships

Internal Networking

• Sales Coordinator
• Other Business Units' Area Account Managers
• TS Acute Care

Key Relationship

• Acute Care Sales Manager
• Acute Care Business Manager

Minimum Knowledge & Experience required for the position:

• BSc in Science, Business, or related field. Business or related experience. Proficient in Word, Excel, PowerPoint, SAP, and other tools.
• Understanding customer dynamics, IVD market, and competitor strategies.
• Knowledge of company products, solutions, and services, including health economics.
• Effective selling techniques and familiarity with tendering norms.

Skills & Capabilities:

• Teamwork and results-oriented
• Customer focus and relationship management
• Negotiation skills and adaptability
• Strong business and financial acumen

Travel requirements:

75% of time