App & Loyalty Growth Marketing Lead

Greene King; England; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Career progression across brands

Brand discounts on Greene King brands

Employee assistance program

Discounts at Greene King Inns/hotels

Refer a friend bonus £1,500

Wagestream access

Retail discounts

Job summary

Greene King is seeking an App & Loyalty Marketing Manager to lead the customer-facing plan for our app and loyalty programme. You will drive engagement, frequency and customer value across our brands by partnering with Brand Marketing, CRM, Product and Loyalty teams to bring the loyalty strategy to life through campaigns and customer journeys.

You’ll translate customer insights into effective activity, manage multiple stakeholders, and influence senior leaders.

Qualifications

• Proven marketing experience delivering multi-channel campaigns.
• Ability to translate customer insights into engagement strategies.
• Strong communication and stakeholder management to influence senior leaders.

Responsibilities

• Lead the customer-facing marketing plan for Greene King’s app and loyalty programme.
• Drive engagement, frequency and customer value across the portfolio of brands.
• Collaborate with Brand Marketing, CRM, Product and Loyalty teams to activate loyalty campaigns.
• Own customer journeys and channel activations to embed app in customer experience.
• Create loyalty communications and best-practice activations for acquisition, engagement and retention.

Skills

Marketing strategy

Campaign management

Cross-functional collab

Data-driven marketing

Stakeholder management

Education

CIM qualification or equivalent

Job description

Greene King is seeking an App & Loyalty Marketing Manager to lead the customer-facing plan for our app and loyalty programme. You will drive engagement, frequency and customer value across our brands by partnering with Brand Marketing, CRM, Product and Loyalty teams to bring the loyalty strategy to life through campaigns and customer journeys.

You’ll translate customer insights into effective activity, manage multiple stakeholders, and influence senior leaders.