Analytics Engineer - Tag Manager

Royal Mail; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Car allowance

Healthcare

Annual bonus potential

25 days annual leave

Company pension

Job summary

Royal Mail is seeking an Analytics Engineer - Tag Manager to build and maintain analytics data foundations for digital products, customer journeys, experimentation and AI-enabled insights. This highly technical, hands-on role works with Product, Analytics and Engineering teams to ensure high-quality data for analysis, optimisation and decision-making.

The role focuses on implementing tag management across web and app, governing data layers, integrating data from diverse sources and driving

Qualifications

• Strong experience in Analytics Engineering, Data Engineering or Digital Analytics.
• Hands-on expertise with Tealium IQ, Google Tag Manager (GTM), Adobe Launch or similar tag management platforms.
• Strong understanding of digital analytics implementations, tagging and data layer design.
• Technical coding skills in JavaScript, HTML, CSS.
• Exposure to React and/or React Native environments.
• Experience integrating data from multiple sources in modern analytics ecosystems.
• Ability to translate business requirements into technical specifications for non-technical stakeholders.
• Strong attention to detail with focus on scalable, reliable solutions.

Responsibilities

• Own the implementation and optimisation of Tag Management solutions across web and app platforms.
• Develop and govern data layer specifications, SDRs and tracking documentation.
• Integrate and model data from multiple sources to create robust analytics datasets.
• Support customer journey analysis, experimentation and conversion optimisation initiatives.
• Ensure analytics data quality through testing, validation and monitoring.
• Leverage AI-enabled tools to improve analytics engineering processes.
• Partner with stakeholders, translating requirements into effective data solutions.

Skills

Tealium IQ

Google Tag Manager (GTM)

Adobe Launch

JavaScript

HTML

CSS

React / React Native

Job description

Job reference 341172

Analytics Engineer - Tag Manager

Competitive salary plus car allowance, healthcare, annual bonus potential, 25 days annual leave plus bank holidays rising with service and a company pension scheme with highly competitive contribution rates

Permanent, Full time

Royal Mail Farringdon x3 days in office

Royal Mail is continuing its transformation into a data-driven, product-led organisation and is looking for an experienced Analytics Engineer - Tag Manager to build and maintain the analytics data foundations that support digital products, customer journeys, experimentation and AI-enabled insights.

This is a highly technical, hands-on role working closely with Product, Analytics and Engineering teams to ensure high-quality, reliable data is available for analysis, optimisation and decision-making.

Key Responsibilities

• Own the implementation and optimisation of Tag Management solutions across web and app platforms.
• Develop and govern data layer specifications, SDRs and tracking documentation.
• Integrate and model data from multiple sources to create robust analytics datasets.
• Support customer journey analysis, experimentation and conversion optimisation initiatives.
• Ensure analytics data quality through testing, validation and monitoring.
• Leverage AI-enabled tools and techniques to improve analytics engineering processes.
• Partner with technical and business stakeholders, translating requirements into effective data solutions.

Key Skills & Experience

• Strong experience in Analytics Engineering, Data Engineering or Digital Analytics.
• Hands-on expertise with Tealium IQ,Google Tag Manager (GTM), Adobe Launch or similar tag management platforms.
• Strong understanding of digital analytics implementations, tagging and data layer design.
• Technical coding skills in:
  • JavaScript
  • HTML
  • CSS
• Exposure to React and/or React Native environments.
• Experience integrating data from multiple sources and working within modern analytics ecosystems.
• Ability to translate business requirements into technical specifications and explain technical concepts to non-technical stakeholders.
• Strong attention to detail with a focus on building scalable, reliable solutions.

This is an excellent opportunity for a technically strong analytics professional who enjoys combining coding, data engineering and business understanding to drive better digital insights

Extra Benefits

• Family friendly support - enhanced maternity pay, paternity leave, adoption leave and shared parental leave
• Supportive and generous company sick pay
• Funded Dental – As a manager you are eligible to a level of employer funded dental insurance*
• Health Assessment – As a manager you are eligible to an employer funded health assessment every 2 years*
• Benefits Account – You will have access to your personal benefits account on our ‘My Bundle+’ platform. There are more than 800 retail offers to help you save on things like groceries, days out, holidays and your household bills as well as employer provided and voluntary benefits to suit your lifestyle.
• Your Wellbeing - you and your family have 24/7 access to services and tools to help you get the most out of life. From your physical and mental health to financial and social support and advice. It’s free, and it’s for everyone.
• Available only to permanent employees

Royal Mail Group is committed to inclusion and representing the diverse communities we serve. We welcome applications from all individuals. As a proud Gold signatory to the Armed Forces Covenant, we especially encourage applications from the Armed Forces community, including cadet instructors and spouses/partners.

We are committed to ensuring an inclusive recruitment process. If you require any adjustments to support you during the hiring process, please discuss these with your recruiter when contacted.

We are Forces family friendly and a Gold signatory to the Armed Forces Covenant. We welcome applications from ex-Armed Forces personnel, reservists, veterans, cadet instructors and military spouses/partners.

Closing Date: . 7th October 2026 Please note, this advert may close early if the appropriate number of applications has been reached.