Analytics Director: MMM & Attribution Leader

Omnicom Media

Greater London

Hybrid

GBP 110,000 - 160,000

Full time

2 days ago

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Benefits offered by this job

In-office 3 days/week

Job summary

Omnicom Media in London seeks a senior analytics leader to drive advanced analytics solutions for multi-market campaigns, including MMM, attribution and econometric work, with a focus on automotive brands.

You will mentor a team of managers and analysts, lead client engagements, and coordinate across data ops, reporting and audience analytics to deliver compelling, data-driven narratives for global brands.

Qualifications

Experience leading MMM and/or Attribution projects for multi-market projects.
Strong modelling background and ability to explain statistical concepts clearly to clients.
Leadership experience mentoring analysts and managing complex projects.

Responsibilities

Lead client engagement for Advanced Analytics solutions (MMM, Attribution, econometric work) for multi-market projects.
Demonstrate data planning skills, correlation analysis, test frameworks, and hypothesis creation.
Mentor a team of managers and analysts to deliver impactful work for clients.
Coordinate with agency and media partners to present cohesive analytics stories.
Drive cross-team initiatives with data ops, reporting, and audience analytics.
Brief other hubs on capabilities and coordinate deliverables across teams.
Stay at the forefront of analytics trends and product capabilities within the group.