Automotive Analytics & Marketing Intelligence Director

United States Digital Space LLC; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Life Assurance

Pension allowances

BUPA

Flexible hybrid-working schedule

Well-being Programme

Job summary

VML / WPP in London is seeking a Director of Analytics & Marketing Intelligence to lead analytics and marketing intelligence for a major European automotive client. This senior, client-facing leadership role combines deep automotive experience with strong marketing analytics, data, and consulting expertise.

You’ll help clients make informed marketing and business decisions through data-driven insights, collaborating with senior stakeholders across markets to align regional and local perspectives

Qualifications

• Deep experience within the automotive sector.
• Extensive experience in marketing analytics, data, measurement and/or marketing intelligence.
• Proven experience advising senior stakeholders and translating complex data into clear strategic recommendations.
• Strong commercial understanding with experience developing opportunities and client relationships.

Responsibilities

• Lead analytics and marketing intelligence across European markets.
• Turn data and market information into actionable insights and recommendations.
• Advise senior client stakeholders on how analytics can support marketing effectiveness and growth.
• Create a holistic view of performance across markets by integrating multiple data sources.
• Identify trends and opportunities in the automotive sector and translate them into recommendations.
• Shape new approaches, products and capabilities across analytics and marketing intelligence.
• Build trusted relationships with senior client stakeholders as a strategic advisor.
• Lead conversations around business performance, marketing effectiveness and growth opportunities.
• Manage scoping, financials and profitability in engagements across Europe.
• Work with wider WPP and agency teams to assemble the right capabilities for client opportunities.

Skills

Deep automotive experience

Marketing analytics

Data and analytics

Senior stakeholder communication

Job description

VML / WPP in London is seeking a Director of Analytics & Marketing Intelligence to lead analytics and marketing intelligence for a major European automotive client. This senior, client-facing leadership role combines deep automotive experience with strong marketing analytics, data, and consulting expertise.

You’ll help clients make informed marketing and business decisions through data-driven insights, collaborating with senior stakeholders across markets to align regional and local perspectives