Analytics Director

Spark Foundry; London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking an Analytics Director to lead the operationalization of ad tech and mar tech strategies. This pivotal role involves collaborating with global teams to enhance data-driven advertising for clients. You will leverage your deep technical expertise to drive media strategies and personalization across channels, ensuring impactful ROI. Join a dynamic team committed to diversity and inclusion, where your insights will shape the future of digital advertising. This position offers flexible working options and a supportive environment, making it an exciting opportunity for those looking to make a significant impact in the industry.

Benefits

Flexible Working Options

Wellbeing Support

Family-Friendly Policies

Employee Discounts

Qualifications

• Deep technical knowledge of ad and marketing technology is essential.
• Strong understanding of digital media planning and management required.

Responsibilities

• Guide the use of audience data to impact media strategies.
• Manage relationships with CDP and oversee deployment.

Skills

Ad and Marketing Technology

Digital Media Planning

Communication of Technical Concepts

Audience Data Utilization

Personalization Strategies

Education

Bachelor's Degree in Marketing or Related Field

Advanced Degree Preferred

Tools

Adobe Audience Manager

GA4

Salesforce CDP

Treasure Data

Job description

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Spark Foundry, the Acceleration Agency.
We help brands to identify, learn, and respond to opportunities faster than the competition.

Company Description

Who We Are in the UK?

Spark Foundry, the Acceleration Agency. We help brands to identify, learn, and respond to opportunities faster than the competition. Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation. We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future. Come be an accelerator with us.

How We Accelerate

• Planning: an approach that works in practice rather than theory, arming planners with the ability to create cutting-edge campaigns
• Intelligence: a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
• Trading: a model built on flexibility and trusted relationships, underpinned with bold guarantees
• Relationships: a culture of asking challenging questions to better understand the brief - we are not a ‘yes’ agency
• People: a strong history of recruiting talent from diverse backgrounds and accelerating their careers

Our Commitment

We are diverse through our experience, people, and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.

As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.

Overview

As MAdtech director, you will be responsible for operationalising the ad tech and mar tech space for Marriott, with a strong view on how to source, organise, and activate against the various 0P / 1P / 2P / 3P data sources.

The role sits within the digital strategy team in London and serves as the EMEA liaison between regions. Knowledge of European data regulations is desired due to increased data protection within EMEA. You will work with Global teams on tech & data strategy for Marriott, and oversee a junior responsible for creating data segments from platforms like Adobe Audience Manager & GA4 for use in biddable advertising.

Responsibilities

• Be an in-house expert on how audience and data-led digital advertising can provide ROI for Marriott and Spark International clients
• Guide and drive use of audience data to impact media strategies based on objectives
• Understand platform/data technologies and explain technical concepts in simple terms
• Identify industry opportunities, meet vendors, and educate teams with your insights
• Develop personalization strategies across channels
• Partner with Activation teams to support media activation and data use cases
• Manage relationships with CDP, Identity Resolution, and oversee deployment
• Share insights and results with teams and clients to impact business decisions
• Effectively articulate your vision to digital clients

Qualifications

• Deep technical knowledge of ad and marketing technology (ad servers, rich media, DMPs, CDPs, DSPs, etc.)
• Strong understanding of digital media planning and management
• Ability to communicate complex technical concepts clearly
• Expertise with Identity Solution tools (e.g., Epsilon, Liveramp, Neustar)
• Experience with CDPs (e.g., Salesforce, Adobe, Treasure Data)
• Understanding of data flow within adtech/martech ecosystems

Additional Information

Spark offers fantastic benefits including flexible working options, wellbeing support, family-friendly policies, discounts, and more. Details will be shared upon joining. We operate a hybrid working pattern and are committed to fair assessment and inclusive practices. Please disclose any needs for adjustments during the process.