Social & Contextual Analytics Director

Ogilvy India; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Social and Contextual Analytics Director to join their innovative Marketing Sciences team. This role is pivotal in leveraging data science to inspire strategic and creative teams, delivering high-quality analytics and insights that drive impactful decisions. You will champion new analytical approaches, mentor team members, and manage client relationships, ensuring a seamless delivery of services. With a focus on innovation and collaboration, this position offers the opportunity to influence and shape the future of marketing analytics in a dynamic environment. If you're passionate about data and storytelling, this is the perfect opportunity for you.

Qualifications

• Experience mentoring teams in data storytelling and analysis.
• Proven ability to drive innovation in analytics.
• Extensive experience in marketing analytics.

Responsibilities

• Drive innovation in analytical capabilities and tools.
• Mentor team members in data storytelling and analysis.
• Collaborate with clients to provide data-driven recommendations.

Skills

Data Storytelling

Data Analysis

Marketing Analytics

Statistical Rigor

Client Relationship Management

Innovation in Analytics

Interpersonal Skills

Strategic Mindset

Tools

Brandwatch

Sprinklr

Audience

GWI

Python

R

Job description

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About Ogilvy

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence, and consulting, all fuelled by Behavioural Science. Our award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, Mondelēz International, Unilever, TK Maxx, and Pernod Ricard.

In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally and hosts Nudgestock, the world’s biggest festival of behavioural science and creativity, now in its 12th year.

About the Role

Our Social and Contextual Analytics Directors play a vital and varied role within our Marketing Sciences team at Ogilvy. Leveraging your expertise in data science, particularly through social and contextual data, data storytelling, and strategic insight, you will inspire our strategic and creative teams to take bold leaps by delivering high-quality analytics and differentiating insights for our clients.

What You’ll Do

• Drive innovation in our product stack, proactively identifying and implementing new tools, techniques, and data sources to enhance our analytical capabilities. Champion a culture of experimentation and learning, embracing calculated risks to push boundaries while maintaining timelines and delivery needs.
• Translate visionary thinking into tangible plans and presentations, effectively communicating complex ideas to key stakeholders and securing buy-in for new initiatives.
• Assume key accountability (alongside the Social & Contextual Insights Lead) for the quality and impact of deliverables from the Social & Contextual Intelligence team. Provide hands-on training and mentorship to team members, focusing on practical skills such as listening methodologies, survey data analysis, and softer skills like data storytelling and integration of diverse data sources. Help analysts become experts at creating compelling and statistically robust narratives that drive strategic action.
• Work with the Social and Contextual Analysts Lead to develop and grow our capabilities to deliver world-class analysis that drives deep insights and inspires clients to make bold strategic leaps.
• Collaborate with client teams, strategists, and creatives to develop, sell in, and implement analytics strategies that meet and exceed client expectations.
• Build strong relationships with clients and foster a positive work environment within the team.
• Engage with clients to understand their needs and provide data-driven recommendations through compelling storytelling.
• Get hands-on with data analysis and storytelling, contributing to the development and refinement of analyses.
• Collaborate across teams within Marketing Sciences and the broader agency to ensure seamless service delivery and client experience.
• Manage client relationships, ensuring high satisfaction and opportunities for growth.
• Mentor and coach team members for professional development.
• Stay updated on industry trends and best practices in social and contextual analytics, identifying opportunities to apply them to our business and clients.

What You'll Need

• Proven ability to drive innovation and implement new analytical approaches in uncertain environments.
• Ability to translate visionary ideas into actionable plans and compelling presentations.
• Experience mentoring and training teams, especially in data storytelling, data analysis, and statistical rigor.
• Extensive experience in marketing analytics, particularly social, contextual, and data analysis.
• Strong interpersonal and storytelling skills.
• Understanding of data fusion, advanced analytics, machine learning, and predictive modeling.
• Proficiency with tools and platforms like Brandwatch, Sprinklr, Audience, GWI, etc., and programming languages like Python or R is a plus.
• Excellent communication skills for distilling complex insights into actionable recommendations.
• Strategic mindset focused on innovation and transformative change.
• Experience managing client relationships and delivering valuable insights.
• Entrepreneurial curiosity for identifying creative opportunities across agency capabilities.