Analytics Director

Publicis Groupe; London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading company in the UK is seeking a MAdtech Director to operationalize ad tech and martech strategies for Marriott. This role involves overseeing data activation, guiding media strategies, and working with global teams. The ideal candidate will have deep technical knowledge of ad tech tools and strong communication skills, ensuring effective collaboration with clients. The position supports a hybrid working model, offering excellent benefits including flexible working options and well-being days.

Benefits

Work Your World

Reflection Days

Help@Hand Benefits

Family Friendly Policies

Flexible Working

Birthday Day Off

Local Discounts

Qualifications

• Deep technical knowledge of ad and martech tools.
• Strong understanding of digital media planning processes.
• Expertise in using CDPs like Salesforce and Adobe.

Responsibilities

• Be an in-house expert on audience and data-led digital advertising.
• Guide media strategies based on client objectives.
• Oversee relationships with CDP and manage data solutions.

Skills

Digital Media Planning

Technical Communication

Data Analysis

Tools

Adobe Audience Manager

GA4

Identity Solution Tools

CDPs

Job description

Company description

Who We Are in the UK?

Spark Foundry, the Acceleration Agency.

We help brands identify, learn, and respond to opportunities faster than the competition.

Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.

We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future.

Come be an accelerator with us.

How we accelerate

• Planning: an approach that works in practice rather than theory, arming planners with the ability to create cutting-edge campaigns.
• Intelligence: a suite of tools that give definitive answers to big questions and uncover actionable insights about real people.
• Trading: a model built on flexibility and trusted relationships, underpinned with bold guarantees.
• Relationships: a culture of asking challenging questions to better understand the brief – we are not a ‘yes’ agency.
• People: a strong history of recruiting talent from diverse backgrounds and accelerating their careers.

Our Commitment

We are diverse through our experience, people, and the clients we serve—and we celebrate that diversity. Our people hold us accountable to our beliefs through regular surveys, our grassroots D&I team, The Collective, and our internal next-generation board, Firestarters. We organize regular events and initiatives to promote diversity and inclusion.

As part of our dedication to creating an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunities regardless of race, age, sex, disability, neurodiversity, sexual orientation, gender identity, or religion.

Overview

As MAdtech Director, you will be responsible for operationalizing ad tech and martech strategies for Marriott, focusing on sourcing, organizing, and activating various data sources (0P / 1P / 2P / 3P).

This role is within the digital strategy team in London, serving as the EMEA liaison, with regional counterparts. Knowledge of European data regulations is preferred due to increased data protection within EMEA.

You will work with Global teams on data and tech strategies and oversee a junior team responsible for creating data segments from platforms like Adobe Audience Manager and GA4 to be used in biddable advertising.

Responsibilities

• Be an in-house expert on how audience and data-led digital advertising can provide ROI for Marriott and Spark International clients.
• Guide and drive the use of audience data to impact media strategies based on client objectives.
• Understand platform/data technologies and explain technical concepts in simple terms.
• Identify industry opportunities, meet with vendors, and provide insights with a client-focused perspective.
• Develop personalization strategies across channels such as mobile, desktop, websites, and CRM.
• Partner with activation teams to support media activation and advanced data use cases.
• Oversee relationships with CDP, Identity Resolution, and manage deployment of these data solutions.
• Share insights and results with clients and internal teams to influence business decisions.
• Effectively communicate the vision to experienced digital clients.
• Participate in customer decision-making processes.

Qualifications

• Deep technical knowledge of ad and martech tools including ad servers, rich media, dynamic creative, streaming video, ad verification, DMPs, CDPs, identity resolution, DSPs, etc.
• Strong understanding of digital media planning and management processes.
• Ability to articulate technical concepts clearly to digital clients.
• Expertise with Identity Solution tools (e.g., Epsilon, Liveramp, Neustar).
• Expertise in using CDPs (e.g., Salesforce, Adobe, Treasure Data).
• Understanding of data flow within the adtech/martech ecosystem.

Additional information

Spark offers excellent benefits, including:

• Work Your World: opportunity to work anywhere with a Publicis office for up to 6 weeks/year.
• Reflection Days: two paid days off for well-being and self-care.
• Help@Hand Benefits: 24/7 helpline, remote GPs, mental health support, and coaching.
• Family Friendly Policies: 26 weeks of full pay for maternity, adoption, surrogacy, and shared parental leave.
• Flexible Working & Birthday Day Off: additional day off for your birthday.
• Local Discounts: membership discounts at local restaurants and retailers.

Full benefits details will be shared upon joining. Publicis Groupe operates a hybrid working model, with three days in-office per week.

We are committed to diversity and inclusion. If you require adjustments during the recruitment process, please inform your Talent Acquisition Partner. Disclosing this information will not impact your application.

Visit the Publicis Career Page to learn more about our inclusive benefits and Employee Action Groups.

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