AI-Powered Demand Gen Manager (SaaS)

Joblogic Service Management Software; Birmingham; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

Joblogic is seeking a Demand Generation Manager to drive measurable pipeline across multi-channel campaigns. You’ll plan, orchestrate and optimise integrated demand generation programmes across the full customer acquisition journey from Birmingham-based hybrid offices.

Working with the Head of Demand Generation, you’ll coordinate campaigns across paid media, outbound, email, webinars and ABM, analyse funnel performance and drive continuous experimentation with AI-enabled tools and CRM platforms

Qualifications

• Experience delivering demand generation programmes in a B2B SaaS organisation.
• Strong commercial understanding of marketing’s role in revenue generation.
• Experience planning integrated, multi-channel campaigns.
• Knowledge of ABM and full-funnel demand generation.
• Strong analytical skills and experience interpreting marketing performance data.
• Experience with CRM and marketing automation platforms such as HubSpot.
• Excellent communication, stakeholder management and project coordination skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience using AI in marketing workflows, including Clay, AirOps or similar GTM tools.
• Knowledge of outbound marketing and SDR collaboration.
• Event marketing experience.
• SaaS or Field Service Management experience.
• Experience in high-growth technology businesses.

Responsibilities

• Own marketing’s contribution to qualified pipeline and measure success by commercial outcomes.
• Plan and deliver integrated campaigns across paid media, outbound, email, webinars, events, partnerships and ABM.
• Partner with Sales and RevOps to optimise funnel and identify leverage points.
• Develop ABM programmes for enterprise accounts and personalise multi-channel engagement.
• Collaborate with Product and Product Marketing on launches and AI-enabled campaigns.
• Continuously experiment and optimise marketing funnels from first interaction to qualified pipeline.
• Build reporting to measure marketing performance through commercial impact.

Skills

Demand generation

B2B SaaS

Campaign planning

ABM

Analytics

CRM (HubSpot)

AI in marketing

Cross-functional collaboration

Tools

HubSpot

AirOps

Clay

Job description

Joblogic is seeking a Demand Generation Manager to drive measurable pipeline across multi-channel campaigns. You’ll plan, orchestrate and optimise integrated demand generation programmes across the full customer acquisition journey from Birmingham-based hybrid offices.

Working with the Head of Demand Generation, you’ll coordinate campaigns across paid media, outbound, email, webinars and ABM, analyse funnel performance and drive continuous experimentation with AI-enabled tools and CRM platforms