AI-First CRO Content Lead

Puffy; Greater London; Remote; GBP 59,000 - 99,000; Full time

Benefits offered by this job

Remote-first policy

Learning budget up to $5k/year

Comprehensive medical, dental, vision

Job summary

Puffy, a nine-figure D2C brand, is hiring a CRO Content Manager, AI-First to own brand narrative and conversion copy across PDPs and landing pages. You’ll build AI-driven workflows, mentor copywriters, and report to the VP – Digital Experience & Conversion, delivering persuasive buying arguments for a global audience.

Join a fast-paced, AI-first culture with rapid growth, high impact, and a path to senior leadership. Remote work globally and generous benefits await the right candidate.

Qualifications

• Proven ability to design and operate AI-driven content workflows.
• Strong track record in high-conversion copy and editorial quality.
• Ability to turn product features and customer concerns into persuasive arguments.

Responsibilities

• Own brand voice and conversion content strategy across PDPs and landing pages.
• Develop repeatable content systems with clear hypotheses and evidence.
• Collaborate with CRO and design to turn hypotheses into testable content.

Skills

AI workflows

Conversion copywriting

Editorial judgment

CRO & A/B testing

English proficiency

Tools

AI tool stack

Job description

Puffy, a nine-figure D2C brand, is hiring a CRO Content Manager, AI-First to own brand narrative and conversion copy across PDPs and landing pages. You’ll build AI-driven workflows, mentor copywriters, and report to the VP – Digital Experience & Conversion, delivering persuasive buying arguments for a global audience.

Join a fast-paced, AI-first culture with rapid growth, high impact, and a path to senior leadership. Remote work globally and generous benefits await the right candidate.