Copywriter (Remote)

Puffy; United Kingdom; Remote; GBP 35,000 - 50,000; Full time

Benefits offered by this job

Monthly performance bonuses (up to 10%)

Comprehensive medical, dental, and vision insurance

Generous Paid Time Off (PTO)

Opportunity for elite lifestyle recognition program

Job summary

A leading mattress brand is seeking a skilled Copywriter (Remote) to join their innovative team. This role focuses on creating high-converting copy using advanced AI tools and requires at least 3 years of direct-response copywriting experience. You will work in a flexible environment, analyze data for optimization, and contribute to high-level marketing strategies. Competitive benefits include performance bonuses, comprehensive health insurance, and generous paid time off, emphasizing a work culture of ownership and excellence.

Qualifications

• 3+ years of experience in direct-response or conversion-focused copywriting.
• At least 1 year of hands-on experience using generative AI tools in a marketing context.
• Deep knowledge of CRO principles and A/B testing methodologies.

Responsibilities

• Engineer prompt systems for high-converting copy across various platforms.
• Analyze conversion data daily to refine copy and AI models.
• Master the art of rapid experimentation to optimize marketing results.

Skills

Direct-response copywriting

Conversion optimization

Generative AI tools

A/B testing

Data analysis

Editing skills

Tools

Google Analytics

Job description

Join to apply for the Copywriter (Remote) role at Puffy

We're seeking an innovative AI-First CRO Copywriter to join our dynamic team at the forefront of internal innovation.

The Career Accelerator

You’ll compress 3 years of AI-powered conversion copywriting mastery into 1. You’ll engineer prompt systems that generate high-converting copy across landing pages, emails, ads, and social media—rapidly testing variations that would take traditional copywriters months to produce. You’ll analyze conversion data points daily, refining both your copy and our AI models with each test cycle, building pattern recognition instincts through sheer volume that takes others years to develop. This pace energizes impatient high-performers. It exhausts clock-watchers. If you get frustrated when you’re not testing fast enough, you’ll thrive here.

What Is In It For You:

This isn’t just another copywriting role. This is your chance to become a true industry architect.

1. Master the Future of Conversion Copywriting:

You’ll become one of the world’s leading experts in AI-powered conversion optimization. While others are still learning basic AI tools, you’ll be engineering sophisticated prompt systems that generate high-converting copy at scale. You’ll build feedback loops that make our AI smarter with every test, creating a compounding advantage that multiplies your impact. In 12 months, you’ll have more practical AI copywriting experience than 99% of marketers will gain in 5 years. This isn’t just resume-building—it's becoming irreplaceable in the AI-first marketing era.

2. Join the Elite Organization and Partner with the 1%:

• 🏆 Top 5 Mattress Brand in the USA with Over $1 Billion USD in Sales
• 💡 Work with Forbes Council Member CEO
• Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand

3. Embrace Radical Flexibility

Work from anywhere. Design your peak performance environment. We measure output and impact, not hours logged. Manage your energy, not just your time, while collaborating with a team spanning 14+ nationalities.

4. Become a Testing Velocity Machine:

You’ll master the art of rapid experimentation, learning what most marketers never discover: that velocity beats perfection. You’ll develop an intuition for what converts that only comes from seeing hundreds of tests play out in real-time. This volume-based learning creates pattern recognition that separates elite conversion specialists from average writers. You’ll leave with a portfolio that proves you can move fast, test smart, and drive measurable results.

What You’ll Need:

• 3+ years of experience in direct-response or conversion-focused copywriting, with a proven portfolio of results
• At least 1 year of hands-on experience using generative AI tools in a professional marketing context to create and optimize content
• Deep knowledge of CRO principles, A/B testing methodologies, and data analysis
• Proficiency in prompt engineering: An ability to guide AI to produce on-brand, persuasive, and contextually relevant content that meets specific conversion goals
• An analytical and experimental mindset, with a passion for using data to find what works and an eagerness to test new ideas and technologies
• Familiarity with AI-powered testing platforms/dashboards and analytics tools (e.g., Google Analytics)
• Exceptional editing skills and a meticulous eye for detail, ensuring AI-generated content meets the highest standards of quality, clarity, and brand voice
• Ability to thrive in a fast-paced environment, managing multiple projects and adapting quickly to new tools and processes

The Puffy DNA

We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor — regardless of their size.

• Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
• Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
• Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
• Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
• Go All-In: When the mission demands it, we rally as one team to cross the finish line.
• Monthly performance bonuses (up to 10%)
• The Leaders Club: Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats
• 'We Are' Champion: Monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions
• Comprehensive medical, dental, and vision insurance
• Generous Paid Time Off (PTO) + Public holidays
• AI First organization with access to AI-native tool stack
• Remote First: Work from the comfort of your home office
• International team collaboration (14+ nationalities)

Ready to Shape Your Story?

Click "Apply" and take the first step.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Art/Creative, Advertising, and Marketing

Industries

Retail