AI Video Creator (Remote)

Puffy; Greater London; Remote; GBP 61,000 - 67,000; Full time

Benefits offered by this job

Remote-first work

AI-native tool stack

Annual salary review

Comprehensive benefits

Job summary

Puffy, a leading D2C mattress brand, seeks an AI Video Creator to own end-to-end AI video production for cold ads and product pages. You’ll script, generate, edit, and finalize assets at scale using Veo, Runway, Midjourney and more, ensuring high-conversion hooks and realistic visuals.

You’ll work remotely with global teams, collaborating directly with marketing leadership. Expect fast growth, autonomy, and a path from Senior AI video creator to Creative Lead as the brand scales.

Qualifications

• Direct response portfolio showing ads designed to drive action.
• Character consistency across multiple generated shots.
• Hands-on AI video generation experience with production fluency.

Responsibilities

• Own AI video production from concept to shipped asset for ads and product pages.
• Produce high-volume direct-response ads for Meta and TikTok.
• Build and maintain prompt/reference libraries for consistency across scenes.

Skills

Direct response portfolio

Character consistency

AI video generation fluency

AI image generation fundamentals

Post-production

Audio proficiency

Direct-response judgment

Production speed

Quality judgment

Tools

Veo

Kling

Runway

Seedance

Midjourney

Flux

Premiere

After Effects

DaVinci

Job description

Own the AI video pipeline for a $1Billion+ brand. The media is already scaled — the constraint is creative that converts, on the feed and on the page.

Total Annual Package: Up to USD 89,100/annum + comprehensive benefits (Base salary of up to USD 81,000/annum + monthly performance bonus of up to 10% of base)

Location: Remote (Global)

Growth path

from here is Senior AI Video Creator → Creative Lead. What takes 4-5 years elsewhere happens in 1-2 here.

We've been AI-first since December 2023: In this role, tools such as Veo, Kling, Runway, Seedance, Midjourney and Flux are part of the production workflow — not side experiments. AI gets you to footage faster; your judgment decides whether the hook works, the product looks real, the edit holds attention and the finished asset is ready to ship.

Role Overview

Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1Billion in sales, is hiring an AI Video Creator, reporting directly to the Director of Marketing. You will own AI video production across cold-traffic ads on Meta, TikTok and YouTube and product videos on Puffy.com, covering concept and script, image generation, motion, editing, compositing, colour and audio. This role exists to turn already-scaled media spend into creative that converts, building the production pipeline that carries a hook from script to shippable asset at volume without the craft slipping.

The Career Accelerator

You will have the rare opportunity to take on a broad scope of work with unmatched autonomy.

• The scope is scarce: very few AI Video Creators get simultaneous ownership of video creative for both paid advertising and the product page. And a direct line to the Director of Marketing with no layers in between.
• Your first 12 months: build the prompt and reference library for character and material consistency. Produce direct-response ads at volume for Meta and TikTok cold prospecting, multiple concepts per week. Solve character consistency across shots, including AI-generated spokespeople delivering to camera. Produce realism-first product video for Puffy.com from real product photography. Get material behaviour right — foam that compresses under a hand and recovers on release, fabric that moves like fabric. Master the invisible edit, blending generated footage with stock and shot footage until the AI elements are indistinguishable. Read CTR, hold rates and drop-off points and iterate the hook against what audiences actually do. Shape the future of AI video at Puffy, where creative is the binding constraint on a media engine that is already scaled.

What Is In It For You

This isn't just another AI video role. This is your chance to become a true industry architect.

1. Own the Entire Chain, Script to Shipped Asset

You concept it, generate it, cut it, score it, and ship it.

• You design the visual worlds, control the motion, cut for retention, and layer the voiceover, music and sound design — no handoff, no queue, no waiting on someone else's render. You choose which model solves which production problem, and you decide when footage is strong enough to ship, when it needs post-production, and when the right call is to regenerate.
• The standard is performance, not applause. Every asset is a hypothesis: with the broader marketing team, you review CTR, hold rates, drop-off points and on-page conversion, iterate the hook, and bring your cuts into review with the Director of Marketing.

2. Join a High-Performance Organization and Partner with the 1%:

Puffy: Top 5 Mattress Brand in US with Over $1 Billion USD in Sales

Work directly with Forbes Council Member CEO. Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand

3. Embrace Radical Flexibility

Work from anywhere in the world with meaningful time zone overlap. Structure your environment around your best thinking, whether that’s a home office, a co-working space, (OR) our Dubai headquarters (with full relocation, visa support, and 0% income tax if you choose). Your output is your credential, not your location.

4. Become the Creator Whose Work Decides Whether It Converts

In most companies, video people make things that look good and hope somebody tests them. Here, you're the person whose first 3 seconds decide whether a cold audience stops scrolling, and whose product clip decides whether a shopper believes what's on screen is what arrives in the box. When an ad drives outbound CTR but not orders, your read on where it broke — hook, promise, or landing experience, is the reason the next iteration wins. You'll build the judgment to tell shippable generated footage from footage a shopper quietly distrusts and the direct-response instinct for where proof lands in a 30‑second ad and where it kills the momentum. Puffy has been AI-First since December 2023, so you'll build that judgment with an AI-native toolbox behind you rather than an agency turnaround time in front of you.

What You'll Need

• Direct response portfolio — You've created ads designed to drive action, not just entertain. Performance results are valued where available.
• Character consistency work — You can maintain coherent characters, environments and visual details across multiple generated shots.
• AI video generation fluency — Hands-on experience with tools such as Veo, Kling, Runway, Seedance or similar. You understand that different models solve different production problems.
• Strong AI image-generation fundamentals — Midjourney, Flux or similar tools for building controlled visual starting points and references.
• Post-production expertise — Premiere, After Effects, DaVinci or similar. You're comfortable with compositing, colour grading, clean-up and upscaling.
• Audio proficiency — AI voice synthesis, music and sound design for performance creative.
• Direct-response judgment — You understand hooks, pacing, problem/solution structure, proof, offers and calls to action.
• Production speed — You can create and iterate multiple assets without treating every piece like a weeks-long production.
• Quality judgment — You know when generated footage is strong enough to ship, when it needs post-production and when the right decision is to regenerate it.

Good-to-Have

• DTC or e-commerce performance marketing experience
• Ads with measurable conversion results
• Familiarity with creative testing frameworks
• Experience creating video specifically for e-commerce product pages or other on-site conversion journeys

The Puffy DNA:

We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor, regardless of their size.

• Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
• Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
• Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
• Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
• Go All-In: When the mission demands it, we rally as one team to cross the finish line.
• Total Annual Package: Up to USD 89,100/annum + comprehensive benefits (Base salary of up to USD 81,000/annum + monthly performance bonus of up to 10% of base)
• Annual salary review every January
• Comprehensive medical, dental, and vision insurance (based on country of hire)
• Generous Paid Time Off (PTO) + Public holidays
• AI-First organization with access to AI-native tool stack
• Remote First: Work from the comfort of your home office
• International team collaboration across 16+ nationalities. Your assumptions get challenged daily.
• Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
• Eligibility for nomination as ‘We Are’ Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions