AI-Driven Web Analytics Specialist

DAC; England; On-site; GBP 52,000 - 70,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Generous PTO

Parental leave

Professional development

Job summary

DAC is seeking a Web Analyst to support measurement strategy, tagging, and reporting across websites and campaigns. You will validate data quality, develop dashboards, and use AI-enabled tools to accelerate analytics workflows.

The role requires 2–4 years in web analytics, familiarity with GTM/GA and Adobe Analytics, and strong communication skills to translate business questions into actionable insights. Office-based in the UK with collaborative, growth-focused culture.

Qualifications

• 2–4 years of experience in web analytics or marketing analytics.
• Experience with tagging, QA, and troubleshooting.
• Familiarity with tag management systems and analytics platforms (GA/GA4, Adobe Analytics, GTM).
• Strong understanding of digital measurement frameworks and website performance metrics.
• Ability to communicate technical concepts and data insights to stakeholders.

Responsibilities

• Lead and support Web Analytics engagements with account service, analytics, and technical teams.
• Own the web analytics lifecycle across projects: measurement design, implementation support, QA, reporting, analysis, and recommendations.
• Gather business requirements and translate them into tracking frameworks and data collection specs.
• Support tagging and implementation activities for websites and campaigns, including variables, events, conversions.
• Partner with developers during implementation to ensure analytics requirements are deployed.
• Perform implementation QA and troubleshooting to validate tagging, data capture, and reporting accuracy.
• Monitor data quality and identify issues related to tracking and measurement logic.
• Develop recurring and ad hoc reporting that integrates website, media, and first‑party data.
• Build dashboards and visualizations that communicate performance trends and opportunities.
• Analyze digital performance to identify underperforming areas and improvement opportunities.
• Collaborate with Lead Analysts and Data Scientists on advanced analysis and insights.
• Participate in client and internal presentations to explain findings and recommendations.

Skills

Web analytics

Cross-channel reporting

Presentation skills

Education

Bachelor’s degree or equivalent

Tools

Google Tag Manager

Adobe Analytics

Google Analytics 4

Adobe Launch

Power BI

Tableau

Job description

DAC is seeking a Web Analyst to support measurement strategy, tagging, and reporting across websites and campaigns. You will validate data quality, develop dashboards, and use AI-enabled tools to accelerate analytics workflows.

The role requires 2–4 years in web analytics, familiarity with GTM/GA and Adobe Analytics, and strong communication skills to translate business questions into actionable insights. Office-based in the UK with collaborative, growth-focused culture.