Web Analytics Specialist - AI-Driven Insights & Reporting

DAC Group; Greater London; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive health benefits

Generous PTO

Opportunities for continued learning

Job summary

DAC Group is seeking a Web Analyst to join their London team, dedicated to optimizing digital measurement solutions across various marketing programs. This role involves supporting web analytics strategy and ensuring accurate data collection while working collaboratively with developers and analytics teams. The successful candidate should have 2–4 years of experience in web analytics and proficiency with tools like Google Tag Manager and Google Analytics. DAC Group offers competitive benefits, professional growth opportunities, and a collaborative work culture.

Qualifications

• 2–4 years of experience in web analytics, digital analytics, or marketing analytics.
• Experience with web analytics implementation, including tracking design and QA.
• Familiarity with tag management systems and analytics platforms.

Responsibilities

• Support web analytics strategy, measurement planning, and implementation.
• Translate business needs into tracking requirements and reporting.
• Monitor data quality and develop actionable reporting.

Job description

DAC Group is seeking a Web Analyst to join their London team, dedicated to optimizing digital measurement solutions across various marketing programs. This role involves supporting web analytics strategy and ensuring accurate data collection while working collaboratively with developers and analytics teams. The successful candidate should have 2–4 years of experience in web analytics and proficiency with tools like Google Tag Manager and Google Analytics. DAC Group offers competitive benefits, professional growth opportunities, and a collaborative work culture.